A Festival Of Colours From Pants To Poverty

The legendary Indian Festival of Colours – a dazzling, energetic and fun celebration of abandonment, vitality and goodwill – is the inspiration behind the latest range of vibrantly coloured pants from ethical underwear brand, Pants to Poverty.

Pants to Poverty Festival of Colours range is made to feel good in every sense of the word – they’re fun, ferocious and fair trade. These pants are made from exceptionally good quality organic cotton which has been sourced from one of the world’s most beautiful supply chains. Pants to Poverty underwear is completely free from pesticides, chemicals and exploitation.

The Festival of Colours pants come in a bountiful array of colours: radical reds, yummy yellows, pretty pinks, gorgeous greens and terrific turquoises. All are available in classic Pants to Poverty designs – women’s hipster shorts and men’s trunks with the irresistible Pants to Poverty slogan emblazoned around the waistband. The cotton is alluringly soft and the brilliant colours won’t fade in the wash.

The Pants to Poverty brand is on a mission to rid the world of bad pants. Ben Ramsden, the founder of this spectacularly ethical underwear brand is crazy about the new colours, “Inspired by the beauty of the Indian Holi festival, these pants recognize that we have a lot to do to make our planet a fairer and safer place but celebrate the fact that we have the power to do something about it. The challenge is ours and the power is in our pants!”

Pants to Poverty Festival of Colours pants are available in small, medium and large, for both men and women, and can be purchased at www.pantstopoverty.com for £12.50 each including postage and packing.

FACT FILE:
Established as part of Make Poverty History in 2005, Pants to Poverty is a new kind of underwear brand that really does have it feet firmly planted at a grass roots level at the same time as developing edgy streetwise underwear. Only selling through independent stores whilst working closely with farms and factories in India, Pants to Poverty sources and sells designer fair trade, organic, sweatshop free pants from India. All of the profits are invested in supporting its mission to rid the world of bad pants. www.pantstopoverty.com

Holi - the Festival of Colours

The festival of Holi is celebrated in India for 5 days after the full moon in early March every year, an explosion of colours erupt throughout the entire nation as people take to the streets breaking down all barriers between people and creating one of the world’s most beautiful parties!