Dorothy Perkins announces Summer Style Weekender

Dorothy Perkins is inviting the British public to celebrate the Summer Style Weekender, with four days of fashion and make-up tips, with 20% off everything.

The company has teamed up with Closer magazine and Rimmel London to bring customers a guide to their most stylish summer. Each day the Dorothy Perkins website will have a new feature, guest-edited by the Closer Fashion team, to handle all summer wardrobe dilemmas, from what to wear to a wedding to what to pack for a holiday. The Closer girls will also be taking to the blog to take part in the infamous DP Dress Up Challenge, solving a daily dilemma from a capsule holiday wardrobe of just five pieces.

Rimmel London will be blogging daily with expert advice from Kirstin Piggot, make-up artist to the stars. A range of Rimmel London products, from mascara to lipstick to nail polish, will be available from dorothyperkins.com for the first time, in a choice of colours to complement the store's summer collection.

The first 5,000 customers will each receive a free copy of Closer magazine and a free Rimmel London nail polish with their order.

Also, every customer will receive a 20% discount, automatically applied online and redeemable in store with a downloadable voucher.

Finally, the Summer Style Weekender competition will allow customers to win their own stylish weekend away. Dorothy Perkins have two prizes to give away for a VIP trip to London for two people on Friday 15th July. Each winner will receive two VIP tickets to see Ellie Goulding at Somerset House, a £200 shopping spree in Dorothy Perkins and makeover from Rimmel London for them and a friend, and an overnight stay at Mercure Bankside, a contemporary 4 star hotel, ideally located in central London.

To enter, and for more Summer Style Weekender activities, interested parties can visit the Dorothy Perkins Facebook page at facebook.com/dorothyperkins and follow the company on Twitter at twitter.com/dorothy_perkins.

For 20% off, and a free Closer magazine and Rimmel London nail polish while stocks last, customers can visit www.dorothyperkins.com.

FACTFILE:

Established over 90 years ago, Dorothy Perkins claims to be one of the biggest fashion retailers in the country, with nearly 600 UK stores and over 100 international outlets. However, it has recently closed a number of its High Street branches, sacking many of its loyal members of staff. The closed branches have notices directing former customers to other branches, sometimes a number of miles away.

Dorothy Perkins reveals its new Floradita collection, as it closes many High Street branches

Dorothy Perkins has announced this summer's launch of Floradita, a sophisticated, boutique-inspired floral collection. But there is a catch.

Floradita has a hint of the 1950s plus a touch of modern day romance, creating a capsule collection of fabrics in simple feminine shapes.

Whether it's a traditional wedding in the country, a refined garden party or just a stroll in the sunshine, Floradita has plenty to offer for everyone for every occasion.

From prim, full-skirted sundresses and floaty floral maxis, to delicately embroidered cropped jackets and peter-pan collar lace tops, this new range has a unique feel to it and is perfect for the summer months ahead.

Many of the items in the collection have a retro or vintage look, with floral patterns being a strong theme throughout. This is featured boldly on skirts and summer dresses, and used more subtly on lace detailed tops.

A limited edition range of Floradita jewellery will also be available, complementing the clothing. A chunky gold chain necklace with bold flower charms adds a quirky touch, while rose printed cameos create a more quintessentially English look, found on stud earrings, a statement ring and a pendent necklace.

The range also includes accessories, like floral print summer wedges, bright coloured clutch bags and oversized sunglasses.

Floradita is available in selected stores nationwide and online on the Dorothy Perkins website from the beginning of June 2011.

The catch is, however, that many Dorothy Perkins shoppers will lose out, as a large number of Dorothy Perkins branches throughout Britain are to close next month. Ironically at the same time as the new Floradita range is being launched.