Ernest Jones launches customer stories campaign

Ernest Jones, the jewellery and watch retailer, has launched an online campaign with luxury Swiss timepiece brand Gc watches to encourage customers to share stories of their greatest moments of joy and achievement.

The campaign supports the new Ernest Jones proposition of 'Love & Life' and continues the retailer's commitment to celebrating those moments that matter in life. Ernest Jones 'Love & Life' campaign also ties in perfectly with Swiss made Gc watches' new brand proposition - 'Gc Smart Luxury', an intelligent way to embody luxury.

In order to incentivise customers to share their stories, Ernest Jones has teamed up with Swiss made brand, Gc watches. Gc watches have launched a global campaign around their new 'Smart Luxury' brand proposition which signifies an intelligent way to embody luxury. Ernest Jones is proud to support this exclusive Gc campaign in the UK through their customer stories campaign which asks customers to share their 'Smart Luxury' moments of their greatest joy and achievement and will reward the teller of the best tale with a Swiss made Gc watch to remember those moments all over again. Two winners will be selected with each winner selecting a Gc watch of their choosing from the collection at Ernest Jones.

Ernest Jones customers are being directed to enter the customer stories competition from in-store marketing in the Ernest Jones stores across the UK that stock the Gc brand. Ernest Jones is also driving traffic and awareness of the campaign through tailored email communication and social media activity to engage customers as well as featuring prominently on the Ernest Jones website.

In addition the Ernest Jones customer stories campaign is being supported by leading woman's fashion and lifestyle magazine Marie Claire and online at marieclaire.co.uk. The campaign has been featured in the December issue and is also supported by a dedicated online advertisement on marieclaire.co.uk. Marie Claire readers can access the Ernest Jones customer stories campaign from Marie Claire online and can also browse and share their favourite watches from the Gc watch collections available at Ernest Jones.

Customers are invited to visit ernestjones.co.uk/gcstories to share their moments of their greatest joy and achievement by 23:59 GMT 16 December 2011 to be in with a chance of winning one of two Gc watches. As well as submitting their stories, customers can also add photo and video content, as well as recommending watches and jewellery from the Ernest Jones catalogue to complement their stories.

After 60 years of working with many prestigious brands, Ernest Jones brings customers watch brands including, Gc, Breitling, Cartier, Omega, Rolex and Tag Heuer. Ernest Jones also has a wide selection of diamond jewellery including The Leo Diamond, Tolkowsky and Le Vian, and fashion brands including bead and charm giant Chamilia, DKNY and Ted Baker. The jeweller has also collaborated with London-based bridal wear and fashion designer Amanda Wakeley, through designs created exclusively for Ernest Jones to offer its customers luxury fashion jewellery and watches in store and online.

FACTFILE:
The new collection from Gc has been specially created to reflect the essence of the brand, 'Smart Luxury': prestige materials, Swiss made quality and striking European design. Gc offers substance, value and fine craftsmanship to fulfil dreams of self-expression and success reflecting personal achievement.

About Ernest Jones:
Ernest Jones has around 200 stores and a retail website. Ernest Jones offers a wide range of leading brand watches and high quality jewellery. Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world's largest speciality retail jeweller.

www.ernestjones.co.uk

Rudell the Jewellers host Patek Phillipe Exhibition in Harborne, Birmingham

Rudell the Jewellers were delighted to host the 2011 Patek Phillipe Exhibition at their luxury showroom in Harborne, Birmingham.

The extensive collection was on display from the 22nd to the 25th of September and comprised of over eighty exquisite timepieces as well as the beautiful new additions to their jewellery portfolio.

Rudells clients were invited to come and enjoy the luxury environment in the showroom and discuss their requirements with our highly trained staff. Adrian Lurshay, Brand Director and Sarah Roake from Patek Philippe UK were also in attendance and on hand to impart their expert knowledge to clients.

Debuted at Baselworld 2011, Rudells Patek Philippe exhibition presented their broad selection of new timepieces, with a main focus on Grand Complication watches – highly complex masterpieces of micro-mechanical ingenuity, featuring combinations of minute repeaters, perpetual calendars, tourbillons, and/or chronographs.

For the first time in the history of Patek Philippe, the showcase introduced a Grand Complication wristwatch for ladies. The 7071R Ladies chronograph is a masterpiece in rose gold, it has 136 diamonds elegantly set into its case and available with a black or white dial.

Gentlemen viewing the collection were equally impressed with the Grand Complication 5270G-001. The Perpetual calender chronograph features a thirty minute count sub-dial as well as night and day function and leap year counter; a true centrepiece to the collection.

Rudells Watch Manager Gina Feng was delighted with the response to the collection, “It is wonderful to be able to showcase such a complete collection of these outstanding watches, and share them with our clients. We would like to thank Patek Philippe for sharing their exhibition with us”.

Serious Collectors Wrist Watch Auction Bolsters Birmingham's Jewellery Quarter Reputation

On Monday 18th July 2011, Renowned Birmingham-based auctioneers Fellows Auctioneers will be holding one of the UK’s largest auctions of Vintage and Modern Wrist Watches this year to comprising of 600 items.

The Auction will take place in Birmingham's famous Jewellery Quarter. Pieces are to include Rolex, Omega, Cartier, Breitling, Audemars Piguet and Patek Philippe.

Whether you are a watch collector or someone looking for that perfect timepiece (what a gift they'd make!) there will be something of interest with estimates ranging from £200 up to £50,000.

Stephen Whittaker, Managing Director at Fellows said: “This is one of the largest auctions of wrist watches in the UK this year and is certainly our largest ever wrist watch auction. We are really excited we can bring an event of this size and quality to Birmingham; helping the Jewellery Quarter to gain global exposure as a part of the UK that is open for business. There is something in this auction for any watch collector and there are some sensational lots to view in the online catalogue”.

One particular lot with exceptional rarity is a 1969 Rolex Cosmograph Daytona, the ‘Paul Newman Daytona’ estimated at £30,000 - £40,000. Described as ‘the vintage sports watch to own! This is one of the original early models, with a highly sought after black and cream exotic dial.

Those looking for a more elaborate purchase could consider the large selection of diamond dialed and encrusted watches by Frank Muller and Jacob and Co.

Another spectacular item is the gentleman’s Rolex Oyster Perpetual Day-Date watch with diamond dial and bezel estimated at £40,000 to £50,000.

Viewing of the catalogue is highly recommended and can be seen online at http://www.fellows.co.uk/finewatchauction.

Rarer losts also have complete 360 degree images to help prospective buyers inspect the items. The catalogue is also available on the Fellows Apple iPad app available from the App store.

FACTFILE:
Fellows are one of the UK’s oldest auctioneers, and are based in the heart of the famed Jewellery Quarter of Birmingham, UK. It was established in 1876 and remains a family business to this day.

Fellows’ iPad app can be downloaded free from the Apple store or by visiting www.fellows.co.uk

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GUESS whose coming to H. Samuel online?

H. Samuel is now offering the entire UK GUESS watch collection online. This is the first time that the complete UK GUESS range has been made available online at H. Samuel and offers many benefits to consumers, including greater choice and competitive pricing and the opportunity to browse the entire GUESS watch range in one place.

H. Samuel is committed to offering consumers the largest possible range of fashion watches and delivering the best service possible. With over 150,000 visitors to the website every week, H. Samuel is a major player in the fashion watch and jewellery market and perfectly positioned to offer such a broad range of products to the consumer.

GUESS and H. Samuel have worked together to ensure the collection is kept up-to-date and that all new releases will be available online at launch. This means you can view the entire, up-to-date GUESS watch collection in one place and choose from the complete range in the comfort of their own home, office or on the go. You can then choose to have your purchase delivered to your nearest H. Samuel branch, to your home or sent to a loved one as a gift with gift packaging provided.

Shalina Ganatra, who is the Head of Multi-Channel for H. Samuel, is delighted to be able to offer such diversity of price and depth of range to H. Samuel’s online customers: "We always like to offer our customers as much choice as possible and this was the perfect opportunity for us to give that to them and the fact that it is a well-known and prestigious brand such as GUESS is the icing on the cake."

This is good news for fans of the famous fashion brand and an opportunity for consumers who haven't yet discovered the glamorous brand to enjoy the full range available. With something for everyone and every look, consumers can enjoy styles such as the GUESS Mini Prism White Stone Set strap watch with its sparkling dial and the stunning gold-plated Vista or the elegant Balcony range from among the whole GUESS collection.

Included between these two extremes is a collection of some of the finest fashion watches from one of the world's leading fashion brands. Offering a wide selection of watches for men and women, GUESS represents sexy, adventurous style that offers consumers the glamour of Hollywood with a dash of European style.

Originally from the South of France, the driving force behind the Marciano brothers' GUESS brand was their love of the American California West combined with a European sensibility, passion and style. Today, the GUESS brand has grown to be one of the largest and most successful fashion lifestyle brands in the world. In addition to apparel & watches the GUESS brand’s other categories include jewellery, handbags, footwear, sunglasses and perfume.

FACTFILE:
H.Samuel is the UK's most recognisable High Street Jeweller with over 340 stores and a retail website at www.hsamuel.co.uk. Featuring an incredible range of designer watches, H.Samuel also has a stunning range of jewellery, collectibles and gifts for all occasions, offering something for every taste and style. H.Samuel is part of the Signet Group, the world’s largest speciality retail jeweller.