Design Director, Ian Spedding commented: "We have created a collection of summer shoes that our customers will find comfortable no matter how they enjoy their holidays, from active sightseers to relaxed beach lovers. With on-trend style details and an array of fabulous colours our customers can be confident that our shoes will look just as good as they feel.
"For walks along the beach our designers have created a collection of lightweight sandals designed with comfort in mind; for sightseeing we have shoes such as sporty Leanne or bestseller Shake which have flexible soles filled with millions of tiny air bubbles to cushion feet and for glamorous evenings elegant heels Surabaya and Valetta have been carefully designed with hidden comfort features that feel sublime."
Highlights for this season include new style Gaby, which is perfect for a glamorous summer getaway. With on-trend espadrille styling and pretty flower detailing, Gaby is available in a selection of colours; red, stone and classic nautical navy.
To keep feet feeling cool and fresh in exotic locations, gladiator sandal Livia is perfect. One for fashion conscious shoe fans, it's full of comfort features like soft unlined leather, lightweight, flexible soles filled with millions of tiny air bubbles and an easy adjustable touch close fastening strap. The extra wide ladies sandals are available in black and tan.
For the male holidaymaker, Sahara men's sandals include textured soles for added grip, adjustable straps and lightweight soles. For anyone planning a more active holiday there's sporty styled Impact, with underfoot cushioning and long laces for adjustability.
The full Hotter collection is available at www.hotter.com where customers can download their personal shoe fitting guide to help them find the perfect fit. Hotter also offers a free personal shopping service where its experts provide help and advice on customers' footwear queries.
Hotter has 29 stores nationwide, with plans to have 40 by the end of 2012. The company is the UK's biggest shoe manufacturer and is expected to make 1.5 million pairs of shoes in its Lancashire factory in 2012. Hotter has been nominated by its local MP to be part of the Made by Britain campaign.
About Hotter Comfort Concept:
Hotter Comfort Concept, which was set up in 1959, is the UK's biggest shoe maker, with one of the most advanced production facilities in Europe. The company makes a range of comfort ladies shoes for women and men which include 'Comfort Concept' features such as smooth internal seams, removable insoles, soft leather uppers and soft padding.
The 1.5 million pairs of comfortable shoes designed and made in Hotter's UK factory in 2012 will have shock absorbing soles which contain millions of air bubbles, making Hotter shoes incredibly light, giving the feeling of walking on air.
(EDITOR: My wife loves her Hotter Shoes!)