Saturday 24 December 2011
That's Christmas: Merry Christmas and a Happy New Year!
That's Christmas: Merry Christmas and a Happy New Year!: Merry Christmas and a Happy New Year from the team behind the That's Team of online magazines! We hope that you are able to get and to giv...
Friday 23 December 2011
That's Christmas: No rest for the thrifty – Shoppers to return to th...
That's Christmas: No rest for the thrifty – Shoppers to return to th...: Although much of the country will have a day off from work on Christmas Day, there will be no recess when it comes to shopping online. It is...
Findmypast.ie announces 'Start Your Family Tree Week'
Findmypast.ie has announced the launch of 'Start Your Family Tree Week,' which will take place from December 26th to January 1st.
This Stephen's Day, findmypast.ie wants to help users find out more about their ancestors with the launch of the second year of 'Start Your Family Tree Week'. From the 26th December through to New Year's Day findmypast.ie giving users all the help and advice they need to help them make a start on their Irish family history research.
'Start Your Family Tree Week' aims to encourage people to find out more about their family history and to hand down stories and memories to the next generation. Christmas is the perfect time to do this as it may be the one opportunity in the year when many get the chance to interview older relatives and gain a much better understanding of their family history.
Each day findmypast.ie will be providing a handy tip, including free downloads and interview guides to help users along the way. It will also be offering a 10% discount on all subscriptions making it easier for interested parties to access almost 10 million Irish family history records.
In addition to help and advice, findmypast.ie has announced its 'festive family history challenge,' which will take place during Start Your Family Tree Week. Each day via Facebook, Google+ and Twitter, findmypast.ie will post a question for people to answer. At the end of the week people can send all their answers via email to be in with a chance of winning a 12-month subscription to findmypast.ie and a €200 voucher for Amazon.
There will also be spot prizes for those who get involved via Facebook, Google+ and twitter.
Debra Chatfield, Marketing Manager at findmypast, said: "'Start Your Family Tree Week' is an ideal time to start exploring your family history, whether it’s tracing great-grandparents' names, searching military records or even discovering that you have a famous inventor in the family. The internet has made it so much easier to trace your family tree and learn about your family’s own unique story, full of colourful, real-life characters from the past. Every family has its intrigues, well-kept secrets and heart-warming tales."
About findmypast.ie:
Findmypast.ie is the world's most comprehensive Irish family history website, providing easy-to-search, online access to some of the most significant Irish records that have ever been made available, including census records. This new site is a joint venture between two experts in the field: findmypast.co.uk, one of the leading family history websites and part of the brightsolid family, and Eneclann, an award-winning Trinity College Campus Company specialising in genealogical and historical research and the publication of historical records.
Based in Dublin, findmypast.ie has a dedicated team committed to providing the best experience possible when researching Irish family history.
www.findmypast.ie
This Stephen's Day, findmypast.ie wants to help users find out more about their ancestors with the launch of the second year of 'Start Your Family Tree Week'. From the 26th December through to New Year's Day findmypast.ie giving users all the help and advice they need to help them make a start on their Irish family history research.
'Start Your Family Tree Week' aims to encourage people to find out more about their family history and to hand down stories and memories to the next generation. Christmas is the perfect time to do this as it may be the one opportunity in the year when many get the chance to interview older relatives and gain a much better understanding of their family history.
Each day findmypast.ie will be providing a handy tip, including free downloads and interview guides to help users along the way. It will also be offering a 10% discount on all subscriptions making it easier for interested parties to access almost 10 million Irish family history records.
In addition to help and advice, findmypast.ie has announced its 'festive family history challenge,' which will take place during Start Your Family Tree Week. Each day via Facebook, Google+ and Twitter, findmypast.ie will post a question for people to answer. At the end of the week people can send all their answers via email to be in with a chance of winning a 12-month subscription to findmypast.ie and a €200 voucher for Amazon.
There will also be spot prizes for those who get involved via Facebook, Google+ and twitter.
Debra Chatfield, Marketing Manager at findmypast, said: "'Start Your Family Tree Week' is an ideal time to start exploring your family history, whether it’s tracing great-grandparents' names, searching military records or even discovering that you have a famous inventor in the family. The internet has made it so much easier to trace your family tree and learn about your family’s own unique story, full of colourful, real-life characters from the past. Every family has its intrigues, well-kept secrets and heart-warming tales."
About findmypast.ie:
Findmypast.ie is the world's most comprehensive Irish family history website, providing easy-to-search, online access to some of the most significant Irish records that have ever been made available, including census records. This new site is a joint venture between two experts in the field: findmypast.co.uk, one of the leading family history websites and part of the brightsolid family, and Eneclann, an award-winning Trinity College Campus Company specialising in genealogical and historical research and the publication of historical records.
Based in Dublin, findmypast.ie has a dedicated team committed to providing the best experience possible when researching Irish family history.
www.findmypast.ie
Wednesday 21 December 2011
That's Christmas: Spurs Bath & Body Range, available from www.shop.t...
That's Christmas: Spurs Bath & Body Range, available from www.shop.t...: Spurs Bath & Body Range, available from www.shop.tottenhamhotspur.com An ideal stocking filler for the Spurs fanatic, the new collection f...
Monday 19 December 2011
Gloople Launches Black Tomato's Newest Online Venture
Having launched in March 2011, Beach Tomato combines the best in inspiring beach editorial content with innovative technology and captivating imagery.
As a natural extension to the offering, The Beach Tomato Shack (The Shack) will now retail the very best of luxury beachwear, dressing both men and women for their stylish travels. From chic footwear to statement dresses, swimwear and sunglasses, the site will encompass all your holiday needs for a stylish stay in the sun. The Shack is the new home to the world’s coolest beach brands, hand-picked from the newest need-to-know designers and the classics we love.
With over 50 brands available online, The Shack showcases the most desirable summer looks, from labels such as Chloe, Mawi and Roksanda Ilincic, available all year round. Menswear collections from brands such as Sergio K, Polo Ralph Lauren and luxury swimwear label Robinson Les Bains will offer men the perfect holiday wardrobe in one quick click. Womenswear exclusives from emerging labels such as Mungo Gurney, Tosca Delfino and Miguelina, discovered everywhere from Brazil to Australia, ensure that the globe has been scoured and the best items sourced for the ultimate in travel style.
The Shack’s travel trunk essentials for Spring Summer 2012, includes Mungo Gurney’s bandea printed one piece, Olga Olsson’s high wasited 50’s inspired bikini and Prisms nude modular bikini X, guaranteed to take you effortlessly from poolside to late-night cocktails.
Showcasing summer’s hottest looks in The Shack was made simple by partnering with industry-applauded Gloople, the easy-to-use and completely customisable ecommerce platform that gives small and niche businesses the impact of a big brand.
Showcasing summer’s hottest looks in The Shack was made simple by partnering with industry-applauded Gloople, the easy-to-use and completely customisable ecommerce platform that gives small and niche businesses the impact of a big brand.
With three tiered packages and a wide range of fully integrated tools, including group-buy apps, wholesale, portable storefronts and mobile platforms, Gloople allows retailers to create their own customised package of add-on features to suit their business and their customers – even choosing to pay monthly to spread the cost.
Black Tomato can now effortlessly connect with new and existing customers alike through their social media networks, who share their purchases and experiences with their wider community of family, friends and colleagues, driving new customers to their online store.
Black Tomato joins other much-loved SMEs who are enjoying the benefits of Gloople, such as Komodo, CheekyBeach, and Megan Brown.
Why not join them? Gloople offers a free 7-day trial – no obligation, no credit card details required. Visit www.gloople.co.uk or call 020 3384 6315 for more info, and start transforming your business with social commerce today.
Spa Secrets Winter 2011 Out Now
— interview with Erin O’Connor, great subs offer & win a trip to Mauritius
See the 22-page ezine www.spasecretsmagazine.com/winter11
The 164-page Winter issue of Spa Secrets is out now and asks when was the last time you considered changing your beauty regime - is there an age-specific beauty regime for you?
Editor Katie Reich-Storer, says: “It’s time to act your age – if you’re still using the same moisturiser now as you were 10 years ago, it's definitely time you looked at your beauty regime and brought it up to date to match your age. Our beauty feature will help you choose the right products whether you are in your 20s, 30s, 40s or over 50s.”
Also Inside
• The Big Question: Is there a right time to become a parent and why are so many women leaving it later to start a family?
• Beauty and Wellbeing features include – spa treatments to help you combat common problems from water retention to uneven skin tone; and the latest perfumes and nail polishes for your beauty bag.
• Travel: Ski & Spa – choose from one of the top ski resorts and do your après ski in the spa. Or head for some winter sun in one of the luxurious resorts in South East Asia.
• Competition: A five-night holiday for two, in Mauritius with Four Seasons Hotels and Air Mauritius.
• Superb Subscription offer: Subscribe for only £5 and receive a free Elemental Herbology product worth £40 (while stocks last).
Regulars inside
• Trends: Tackling the latest fads from fashion, to beauty and nutrition.
• The scene: What are the latest beauty, spa and salon innovations? They round up this season’s best new products and update you on the latest news.
• And their usual round of spa and hotel reviews
• Expert tips: Make-up artist Jemma Kidd picks out four key looks for winter
• Interview: Supermodel Erin O’Connor on her model sanctuary
• Fitness & Health: From personal fitness trainers, to Bikram yoga, foods to boost your immune system and fend off the common cold and why honey is so good for you.
Take a sneak peak at the 22-page ‘teaser’ magazine at: www.spasecretsmagazine.com/winter11
For more information visit www.spasecretsmagazine.com
That's Christmas: Stand Out From the Crowd this New Year's Eve, wit...
That's Christmas: Stand Out From the Crowd this New Year's Eve, wit...: Marks & Spencer’s online exclusive range of party dresses and shoes means women everywher...
Saturday 17 December 2011
New Billion Dollar Brows Eyebrow Treatment from Los Angeles launches in UK
Give your Brows the WOW factor!
The latest thing in beauty treatments, coming to a salon near you from across the pond, is set to transform your face and take years off you. No, it is not another anti-ageing cream, but making the most of your brows!
Brow Artists are transforming brow shaping and turning it into an art form with a little help from Billion Dollar Brows (BDB) treatments.
Arched, natural, pencil thin, or over-plucked, it doesn’t matter what shape your brows are in, this latest beauty treatment from LA is creating a buzz in the media about possibly one of the most important but neglected facial features.
Brows are big business in the States with Brow Bars on every corner, and the UK is set to follow. But don’t just take our word for it! BDB’s brow artists in Los Angeles have shaped some of Hollywood’s finest brows. They include a client list of Paula Abdul, Lauren Conrad and Kristin Chenoweth.
Advanced beautician Kerie Hoy has just returned from Beverly Hills after securing an exclusive deal to become the UK’s master trainer for Billion Dollar Brows. This means from February, she will be training beauticians and therapists all over the UK and ROI in the latest brow shaping techniques, so everyone can benefit from this new treatment. Kerie aims to bring a touch of Hollywood glamour to the UK by using the same techniques that have everyone in LA talking, namely making eyebrows as beautiful as they can possibly be. BDB uses the patented Brow Buddy - an ultimate tool that works with your own facial shape giving you perfectly shaped brows every time.
The fantastic range of products which help maintain beautiful brows between treatments, will also be available, including the ground-breaking Brow Boost, which helps return a fuller and thicker appearance to over-plucked skinny brows.
Kerie comments, “I am always searching for that special beauty treatment that is unique and I am delighted to have found one which I am introducing exclusively to the UK, Billion Dollar Brows, the eyebrow specialists. I am proud to be the Master Trainer for the UK and Republic of Ireland and excited about bringing the full range of BDB treatments and products to the UK. These products and techniques can have a dramatic effect on the way you look and feel about yourself. We have received some wonderful heartwarming feedback from BDB clients, one of which had been receiving chemotherapy and felt that the products had helped her regain her confidence. Personally, that makes it all worthwhile.”
Billion Dollar Brows will be exhibiting at the Professional Beauty Show on 4th and 5th March 2012 at Excel (stand O64), where Kerie will be demonstrating this amazing new treatment and selling the fantastic range of products.
For more information about the treatments www.keriehoy.com
Burton launches mobile site
Burton has launched its new mobile site, making shopping at the store even easier, quicker and a whole lot more convenient.
With the ability to shop on the go, customers will be able to browse and buy straight from their mobiles on morning commutes, from the pub at the weekend, or at half time during the footie. For prospective mobile customers, the opportunity to purchase items from this leading mens clothing outfitter will be more instantaneous than ever, and achievable within just a few touches. Limited edition items, and exclusive offers are more quickly and easily redeemable to those who embrace mobile. Put simply, there's not a more convenient way to shop.
The mobile site should be accessible on all handsets, including market leaders, iPhone and Blackberry.
This move from Burton comes as more and more fashion retailers are focusing their energies, and budgets, on mobile solutions for their increasingly tech savvy and time-poor customers, something which male brands in particular are viewing as essential development in order to retain their loyal customers.
A new way to reach out and speak to this demographic, Burton anticipates that the convenience of mobile shopping will be a key driver in transitioning male customers away from the high street and develop them into online, mobile, customers.
Arguably, male interaction with brands via social media not only indicates that men are more likely to become online shoppers, but, when interacting with the brand on the move, mobile customers too.
With mobile shopping on the up, and Christmas just around the corner, it seems there’s no better time than now to buy via mobile.
Following in the footsteps of other major players in the fashion industry, it's only a matter of time before Burton also develops apps of its own. With the promise of specific content and games for information hungry app users, the demand for an app is certainly already there and Burton aims to satisfy that demand in 2012.
With the ability to shop on the go, customers will be able to browse and buy straight from their mobiles on morning commutes, from the pub at the weekend, or at half time during the footie. For prospective mobile customers, the opportunity to purchase items from this leading mens clothing outfitter will be more instantaneous than ever, and achievable within just a few touches. Limited edition items, and exclusive offers are more quickly and easily redeemable to those who embrace mobile. Put simply, there's not a more convenient way to shop.
The mobile site should be accessible on all handsets, including market leaders, iPhone and Blackberry.
This move from Burton comes as more and more fashion retailers are focusing their energies, and budgets, on mobile solutions for their increasingly tech savvy and time-poor customers, something which male brands in particular are viewing as essential development in order to retain their loyal customers.
A new way to reach out and speak to this demographic, Burton anticipates that the convenience of mobile shopping will be a key driver in transitioning male customers away from the high street and develop them into online, mobile, customers.
Arguably, male interaction with brands via social media not only indicates that men are more likely to become online shoppers, but, when interacting with the brand on the move, mobile customers too.
With mobile shopping on the up, and Christmas just around the corner, it seems there’s no better time than now to buy via mobile.
Following in the footsteps of other major players in the fashion industry, it's only a matter of time before Burton also develops apps of its own. With the promise of specific content and games for information hungry app users, the demand for an app is certainly already there and Burton aims to satisfy that demand in 2012.
Girls WILL make passes at men who wear glasses
SPECtacular news for glasses-wearers, as survey finds glasses make men up to 75% more sexually attractive to the opposite sex.
Glasses wearers around the country rejoice! According to a new survey from Selectspecs.com specksy is officially sexy.
Hitting the streets armed with photographs of five models, both with and without their glasses, the SelectSpecs team asked members of the public to rate the models’ faces against a series of characteristics. Astonishingly, 100% of the models were considered sexier, more employable, trustworthy AND intelligent when wearing their specs.
And interestingly, the study found that it is men who benefit the most from embracing their glasses. Women considered the male models on average 38% more attractive and 35% more intelligent when wearing the accessory. One male model was perceived as a whopping 75% sexier when pictured in specs.
Tony Russell, Registered Dispensing Optician from SelectSpecs.com, says: “Glasses can really add character, and when chosen well, will bring out all your best features. There are a lot of misconceptions about specs – and we at SelectSpecs are on a mission to make people embrace their frames.
“These findings are great news for glasses wearers everywhere, particularly for those men who are looking to dress to impress a special someone. We hope they will encourage people to wear their specs with pride this Christmas!”
You can afford to experiment with different styles and looks with SelectSpecs, where you can buy the world’s cheapest prescription glasses from just £6 including lenses with UV, anti-scratch and anti-reflection coatings as standard.
Visit Youtube.com/selectspecs to see the SelectSpecs street team in action near Tower Bridge in London.
Glasses wearers around the country rejoice! According to a new survey from Selectspecs.com specksy is officially sexy.
Hitting the streets armed with photographs of five models, both with and without their glasses, the SelectSpecs team asked members of the public to rate the models’ faces against a series of characteristics. Astonishingly, 100% of the models were considered sexier, more employable, trustworthy AND intelligent when wearing their specs.
And interestingly, the study found that it is men who benefit the most from embracing their glasses. Women considered the male models on average 38% more attractive and 35% more intelligent when wearing the accessory. One male model was perceived as a whopping 75% sexier when pictured in specs.
Tony Russell, Registered Dispensing Optician from SelectSpecs.com, says: “Glasses can really add character, and when chosen well, will bring out all your best features. There are a lot of misconceptions about specs – and we at SelectSpecs are on a mission to make people embrace their frames.
“These findings are great news for glasses wearers everywhere, particularly for those men who are looking to dress to impress a special someone. We hope they will encourage people to wear their specs with pride this Christmas!”
You can afford to experiment with different styles and looks with SelectSpecs, where you can buy the world’s cheapest prescription glasses from just £6 including lenses with UV, anti-scratch and anti-reflection coatings as standard.
Visit Youtube.com/selectspecs to see the SelectSpecs street team in action near Tower Bridge in London.
Get 75% off selected brands with MeeMee.me
Treat yourself with something causal from Only or the classic designs of Vero Moda. You could even splash out on one of the luxurious faux fur coats. Don’t miss out; get that special party outfit while there’s still time! MeeMee.me has 75% off Maggie+Me and Lipsy ranges until Christmas.
All items display body shape recommendations, what’s more, you can try on your items before delivery, using MeeMee.me’s virtual Fitting Room. So you can be sure that what ever you choose you will find the perfect item for your style and shape.
That's Christmas: Terry’s Fabric’s Reduce Items by as Much as 80% in...
That's Christmas: Terry’s Fabric’s Reduce Items by as Much as 80% in...: Customers looking to find a bargain in the run up to Christmas should look to Terry’s Fabrics this month as the site has just announced a ...
How to beat the January sales!
With the recession still playing havoc with the purse stings, more consumers than ever are looking to buy investment pieces, viewing items on a ‘cost per wear’ basis and shunning the disposable ‘fast fashion’ that many outlets offer.
So, with the January sales looming, how can shoppers avoid wasting their hard earned cash and get sales savvy to find a true fashion investment?
Amanda Wright, founder of exclusive online clothing boutique Hunter Dunn, offers some top tips on how to beat the sales:
o Take stock of your wardrobe: Before heading out to the sales, take a thorough look through your wardrobe. Note down the items which need replacing or the gaps which need to be filled. Then, whilst shopping, use the list to keep focused, and stop you getting carried away purchasing things you don’t need, or won’t work with the rest of your wardrobe.
Update classic basics with on-trend accessories: When it comes to buying staple sale items such as dresses, jackets and trousers, go for timeless, well cut shapes without any obvious references to current trends. Then, use accessories to bring in transient seasonal trends to create classic looks with a contemporary twist!
Think big: It is better to buy something which is slightly large, on the basis that a good tailor can alter it to fit you perfectly, rather than waste money on something slightly small in the belief that one day you will fit into it!
Invest in luxury fabrics: The sales are the perfect time to snap up some luxury fabrics, which, with the right care, are guaranteed to outlast inferior materials. Cashmere is highly coveted, and the sales are the perfect time to purchase some high quality essentials which will last from season to season. Silk is also worth investing in - look for simple, well cut blouses in classic colours that can become a year-round wardrobe staple. Also not to be overlooked is pure new wool – this can come in the form of everyday knitwear, traditional woven tweeds or contemporary wool crepes. The feel of the fabric should tell you everything you need to know, and will stand up to the rigors of everyday life without stretching or sagging.
Don’t be tempted by a price tag: This truly is the golden rule - only ever buy an item if it is a shape and colour which truly flatters you. It may have 50% off, but it is not an investment piece if it languishes in the bottom of the wardrobe never to be worn.
Amanda Wright said: “Shopping the sales is a wonderful opportunity to get beautiful investment pieces at a fraction of the usual cost – but when January comes around its easy to be tempted by a low price tag and end up with clothes that will probably never be worn. This makes neither financial nor ecological sense, so it’s important to become ‘sales-smart’ and walk away with clothes that will look fabulous season after season by following these few simple rules.”
How To Spot an Investment Item
Amanda says: “Our aim at Hunter Dunn is to offer elegant understated fashion which will appeal to women who are more concerned with quality and design than transient trends.
“Buying in the sales is a fantastic opportunity to find investment pieces, and there are a few simple pointers to look out for, to ensure that what is being purchased is of a high quality.”
Turning an item inside out can tell you all you need to know about how well made it is and what you are getting for your money:
Lining
People assume lining is a sign of a quality garment, but this is not necessarily the case. Lining can make it easy for a factory to hide the quality of its work because you cannot examine the seams, the stitching or how well the pattern was cut. If your item does have a lining pay close attention to how well it fits, how the seams sit when the item is on and the quality of stitching.
Seams
High quality pieces will generally have flat pressed seams so that the item sits neatly against the body. Also, keep an eye out for bound edges - on a piece of tailoring such as a jacket, the seams will generally be bound along each edge to create a beautifully finished garment, so the inside looks almost as good as the outside.
Stitching
Check for smooth, straight stitching, and that the seams have been sewn accurately, with no bunching or puckering. Small, tight stitches are also a sign of quality workmanship as it takes longer, but ultimately helps the garments to retain their strength and shape over time and reduce the possibility of splitting and tearing.
The Hunter Dunn sale has now begun exclusively online, giving customers a chance to snap up items from DAKS, John Smedley and Mimi Berry at reduced prices.
Visit www.hunterdunn.co.uk.
Wednesday 14 December 2011
That's Health: The Detox in a Box. It works
That's Health: The Detox in a Box. It works: Why not start 2012 with a body free from pollutants? And do it in a safe, easy way! Starvation diets and expensive therapy treatments are...
Tuesday 13 December 2011
New Year’s Eve sophistication with Pure Collection
Pure Collection provides the ultimate in sophisticated New Year’s Eve partywear with a selection of feminine looks in classic red, black and grey.A simple but utterly chic black dress will never look out of place at a cocktail party, so a Shift Dress, £83.85 is a flattering and versatile choice.
In a wool-rich fabric with a slight sheen finish, this wardrobe staple is given a modern twist by sculptural pleats at the neckline. Pair with a Pashmina Shawl in Scarlet, £111.75, in 100% sustainable cashmere for a shot of festive colour and add unfussy, delicate diamond jewellery.
Printed cocktail dresses continue to be popular thanks to the fifties influences recently seen on the catwalks, and the Printed Silk Shift Dress, £77.40, in a bold check print channels the trend effectively. Keep a sleek silhouette with the Pleat Front Silk and Cashmere Cardigan in Cherry, £104.30, in luxurious silk and cashmere mix and its feminine puff sleeves.
If your New Year’s Eve party requires something a little more glamorous than the average cocktail dress, then the Gathered Detail Jersey Dress in Dark Red, £51.75, will be the perfect choice. With a flattering wrap neckline and gathered bodice detail, this dress needs little more than a bag to set it off, such as the Soft Quilt Bag in Black, £134.25. Detach the strap to create an oversized clutch, tapping into the popular Autumn Winter trend.
This New Year’s Eve, keep it stylish and sophisticated with a select palette from Pure Collection.
That's Health: Boot on the other foot with VIVOBAREFOOT
That's Health: Boot on the other foot with VIVOBAREFOOT: This December the ultimate destination for barefoot movement opens in Central London. Based at Great Marlborough Street for a limited perio...
Monday 12 December 2011
That's Business: House of Colour Awarded Investor in People Gold St...
That's Business: House of Colour Awarded Investor in People Gold St...: UK based franchise organisation, House of Colour has been presented with an award to reflect its long-standing commitment to sta...
That's Christmas: Find all your perfect Christmas gifts at Rudell th...
That's Christmas: Find all your perfect Christmas gifts at Rudell th...: Rudells ensure that they are always up to the minute on the latest trends for the year ahead. They pay careful attention to the key jewell...
Diesel Clothing Fights to Reclaim Fashion Crown
Very much head to head with other leading fashion labels, Diesel Clothing seem to produce the goods year upon year. New designs and innovative ideas keep Diesel Clothing ahead of the rest, in terms of popularity and fan base. The key behind this is keeping the brand name small and contemporary, in a way that keeps it unique from the rest.
Many brands have taken new approaches to the High Street, in bringing out large printed designs and other unique garments. This is where Diesel as a brand were very clever, as they did not get dragged into this and follow on! They kept their brand small and unique in a way that creates consistency and has the feel of a great sense of style. Diesel have their very own mission statements as a fashion label, and have stuck to these throughout their 30 year reign on the High Street. This has helped them in terms of keeping, and increasing their very own fan base, as customers know exactly what they are going to get from Diesel.
Diesel as a brand have proved to be very much, more selective, in terms of promoting and being sold in most High Street stores. Other competitors such as G-Star are found in almost any fashion outlet, as they aim to produce as many sales as possible, increasing profit margins. Diesel saw this and let G-Star take a large hold in the fashion market of today.
This is a factor that resulted in Diesel becoming more popular, as their products are not found in every high street store. It is this uniqueness about the Diesel that enables them to increase the size of their fan base, and obtain a better customer relationship. It gives off the impression of quality within their products, whereas many people may see G-Star as producing as many products as possible to increase their overall profit margin.
With Diesels store portfolio more selective, and within more desirable shops, customers are seeing this as a one off item of clothing that is second to none in terms of detailing and materials used. Whereas G-Star have over compensated for this, and are found in virtually any fashion store. It is little things like this that increases Diesel as a fashion label, making them more unique to the rest. An example of this is the very small branding always found on any Diesel garment, no matter what the product is. Customers are attracted to this and see it as a very contemporary brand, to take fashion that next step further!
Why not drop into Bridge55, or even go online at Bridge55.com. Here you will find all of the latest Diesel Clothing collections, sure to hit the mark early, and impress you Diesel enthusiasts out there!
After beginning in the shadows of other brands such as G-Star, Diesel now have their hold on the current market, taking styles and materials to whole new levels, in order to provide you, the customers with a product for life!
|www.bridge55.com
Many brands have taken new approaches to the High Street, in bringing out large printed designs and other unique garments. This is where Diesel as a brand were very clever, as they did not get dragged into this and follow on! They kept their brand small and unique in a way that creates consistency and has the feel of a great sense of style. Diesel have their very own mission statements as a fashion label, and have stuck to these throughout their 30 year reign on the High Street. This has helped them in terms of keeping, and increasing their very own fan base, as customers know exactly what they are going to get from Diesel.
Diesel as a brand have proved to be very much, more selective, in terms of promoting and being sold in most High Street stores. Other competitors such as G-Star are found in almost any fashion outlet, as they aim to produce as many sales as possible, increasing profit margins. Diesel saw this and let G-Star take a large hold in the fashion market of today.
This is a factor that resulted in Diesel becoming more popular, as their products are not found in every high street store. It is this uniqueness about the Diesel that enables them to increase the size of their fan base, and obtain a better customer relationship. It gives off the impression of quality within their products, whereas many people may see G-Star as producing as many products as possible to increase their overall profit margin.
With Diesels store portfolio more selective, and within more desirable shops, customers are seeing this as a one off item of clothing that is second to none in terms of detailing and materials used. Whereas G-Star have over compensated for this, and are found in virtually any fashion store. It is little things like this that increases Diesel as a fashion label, making them more unique to the rest. An example of this is the very small branding always found on any Diesel garment, no matter what the product is. Customers are attracted to this and see it as a very contemporary brand, to take fashion that next step further!
Why not drop into Bridge55, or even go online at Bridge55.com. Here you will find all of the latest Diesel Clothing collections, sure to hit the mark early, and impress you Diesel enthusiasts out there!
After beginning in the shadows of other brands such as G-Star, Diesel now have their hold on the current market, taking styles and materials to whole new levels, in order to provide you, the customers with a product for life!
|www.bridge55.com
Sunday 11 December 2011
That's Health: Treat Tired Party Season Eyes with Gingerlily’s Su...
That's Health: Treat Tired Party Season Eyes with Gingerlily’s Su...: Gingerlily , designers of luxury silk bedding and bedroom accessories, has created a beaut...
That's Health: Louis Walsh hair transplant by Dr Maurice Collins ...
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Monday 5 December 2011
AllSaints Celebrate Traditional British Manufacturing Methods in a New Film
You might have never thought about it, but what if the shirt on your back could tell a thousand stories? What if the coat you throw on each day represented passion and commitment, or the jacket round your shoulders symbolized generations of toil and tradition? These are just a few of the questions that the leading fashion retailer AllSaints has posed in the documentary, Voices of the Cloth, a new film that will launch on the UK site tomorrow, that showcases the level of workmanship and care that goes into producing some of the materials that the brand use.
AllSaints explain: “As a brand with British manufacturing in its blood, heritage and tradition are uncompromising fundamentals of the AllSaints spirit. However, it's these values that too many, too often forget, as modern day production takes hold and skilled British work forces get left behind. This documentary was created in order to give voice to the whispered stories of survival in a fast-moving industry and liberate the Voices of the Cloth.”
Shot in the Yorkshire town of Huddersfield, where much of AllSaints’ woven textiles are manufactured, the town's endless stories presented a unique opportunity for AllSaints to celebrate their roots. With much of the film talking place within the traditional ‘finishing’ mill, a family-run establishment where many of their fabrics are treated, the skilled workers explain the specialist weaving and steaming techniques that have been developed over generations to give the miles and miles of beautiful fabric a very specific feel. This ‘handle’ is a quality that could not be replicated without their expert knowledge, or the temperate conditions of the surrounding area.
AllSaints continue: “These men of the mill are equally fascinating, working on machines now so old that they were unique in the world and using top secret soap recipes that their ancestors had toiled for generations to perfect. These were people who started work at the age of 15 knowing nothing about textiles, but who by retirement age had become experts in their trade.”
FACTFILE:
AllSaints Spitalfields
AllSaints is acclaimed for it's unique brand of sharp, directional clothing, occupying a unique position in the fashion retail sector. The brand offers a complete collection of menswear and womenswear consisting of graphic t-shirts, jersey, denim, casualwear, leathers, tailoring and accessories.
Sunday 4 December 2011
On-trend Sale Style with Pure Collection
A structured coat in a bold colour looks striking worn over neutrals, and the Double Breasted Coat in Red, was £249, now £99, is no exception. Glossy button fastenings and warm stand collar make this a practical yet stylish coat. Team with a jewel-toned shirt, like the Longline Silk Tunic in Blackberry, was £109, now £54 with minimalist details to really let that colour pop.
The Cashmere Sweater Dress in Heather Grey, was £179, now £89, in 100% sustainable cashmere, provides a neutral in contrast to the rich jewel colours. Accessorise with a sparkling Sequin Jersey Infinity Scarf in Grey Marl, was £79, now £31, for a contrasting texture that keeps to the soft colour palette, creating a relaxed, feminine outfit ideal for dinner and drinks at a friend’s.
For a smart yet fun everyday look, these colour-pop cardigans are perfect. The Cashmere Puffed Sleeve Cardigan in Amber or Coral Spice, was £139, now £55, is a simple way to inject some fresh, modern style into your wardrobe.
Add texture with your neutral pieces by opting for a luscious Soft Pleat Leather Bag in Taupe, was £249, now £99 for casual, relaxed style: perfect for a day out Christmas shopping. For a touch of luxury, the Sleeveless Georgette Blouse in Beige, was £79, now £31, is a beautifully delicate addition in 100% silk that also subtly works this season’s androgyny trend.
The Pure Collection sale runs from 19th December to 27th January while stocks last, and has over 120 styles included with up to 60% off.
That's Christmas: Chance to win £1600 of goodies every week until Ch...
That's Christmas: Chance to win £1600 of goodies every week until Ch...: Shopcade , a new social shopping application on Facebook, has announced the winners of its Christmas “Wish & Win” competition for the week...
Tuesday 29 November 2011
Boots Treat Street announces deal with John Lewis
Boots Treat Street, an online shopping portal where customers can collect Advantage Card points when they shop online with top high street retailers, has announced a new deal with John Lewis which allows advantage card users to earn points for shopping at the much-loved department store.
The partnership works by offering Boots advantage card holders one Advantage Point for every £1 they spend at John Lewis. Users must first log-in to Treat Street and then click through to purchase their John Lewis items. Boots Treat Street automatically tracks each purchase and users can use their acquired Treat Street points to purchase items from Boots stores across the country.
John Lewis is the latest brand to join Boots Treat Street, which now offers discounts at over 90 retailers. This new addition adds a luxury high street brand to Boots Treat Street's repertoire. As one of the UK's leading department stores, John Lewis is an established name in men's and women's apparel as well as homeware.
Instead of searching for John Lewis discount codes, Treat Street users can make back the money they spend on clothing and homeware by collecting points to spend on essentials at Boots. This unique method of money-saving allows consumers to benefit from shopping for their favourite brands.
In response to the new partnership, Head of Partnership Marketing at Boots, David Robinson said: “We are excited to announce the launch of John Lewis on Boots Treat Street We know that Boots customers love the John Lewis brand, and with so many different fashion, homeware and cookware ranges, this addition to Treat Street will prove extremely popular in the run up to Christmas."
David Robinson added that Boots Treat Street is will continue to bring customers the best of the high street online, and said that the fashion industry is at the core of that expansion. He continued: "By shopping through Treat Street, Boots Advantage cardholders can collect points on everything they buy online with our fantastic partner retailers. Plus, by checking the site regularly, you’ll be able to see all the latest offers and discounts available from our top shops like John Lewis and New Look.”
FACTFILE:
Established in 2010, Boots Treat Street enables Advantage Card customers to collect Boots Advantage Card points with every purchase they make online through the website. Customers shopping through Boots Treat Street collect at least one point for every £1 spent with selected online shops. Participating retailers include My Wardrobe and Schuh, which use Boots Treat Street as an alternative to My Wardrobe discount codes and Schuh discount codes.
The partnership works by offering Boots advantage card holders one Advantage Point for every £1 they spend at John Lewis. Users must first log-in to Treat Street and then click through to purchase their John Lewis items. Boots Treat Street automatically tracks each purchase and users can use their acquired Treat Street points to purchase items from Boots stores across the country.
John Lewis is the latest brand to join Boots Treat Street, which now offers discounts at over 90 retailers. This new addition adds a luxury high street brand to Boots Treat Street's repertoire. As one of the UK's leading department stores, John Lewis is an established name in men's and women's apparel as well as homeware.
Instead of searching for John Lewis discount codes, Treat Street users can make back the money they spend on clothing and homeware by collecting points to spend on essentials at Boots. This unique method of money-saving allows consumers to benefit from shopping for their favourite brands.
In response to the new partnership, Head of Partnership Marketing at Boots, David Robinson said: “We are excited to announce the launch of John Lewis on Boots Treat Street We know that Boots customers love the John Lewis brand, and with so many different fashion, homeware and cookware ranges, this addition to Treat Street will prove extremely popular in the run up to Christmas."
David Robinson added that Boots Treat Street is will continue to bring customers the best of the high street online, and said that the fashion industry is at the core of that expansion. He continued: "By shopping through Treat Street, Boots Advantage cardholders can collect points on everything they buy online with our fantastic partner retailers. Plus, by checking the site regularly, you’ll be able to see all the latest offers and discounts available from our top shops like John Lewis and New Look.”
FACTFILE:
Established in 2010, Boots Treat Street enables Advantage Card customers to collect Boots Advantage Card points with every purchase they make online through the website. Customers shopping through Boots Treat Street collect at least one point for every £1 spent with selected online shops. Participating retailers include My Wardrobe and Schuh, which use Boots Treat Street as an alternative to My Wardrobe discount codes and Schuh discount codes.
Monday 28 November 2011
Ernest Jones launches customer stories campaign
Ernest Jones, the jewellery and watch retailer, has launched an online campaign with luxury Swiss timepiece brand Gc watches to encourage customers to share stories of their greatest moments of joy and achievement.
The campaign supports the new Ernest Jones proposition of 'Love & Life' and continues the retailer's commitment to celebrating those moments that matter in life. Ernest Jones 'Love & Life' campaign also ties in perfectly with Swiss made Gc watches' new brand proposition - 'Gc Smart Luxury', an intelligent way to embody luxury.
In order to incentivise customers to share their stories, Ernest Jones has teamed up with Swiss made brand, Gc watches. Gc watches have launched a global campaign around their new 'Smart Luxury' brand proposition which signifies an intelligent way to embody luxury. Ernest Jones is proud to support this exclusive Gc campaign in the UK through their customer stories campaign which asks customers to share their 'Smart Luxury' moments of their greatest joy and achievement and will reward the teller of the best tale with a Swiss made Gc watch to remember those moments all over again. Two winners will be selected with each winner selecting a Gc watch of their choosing from the collection at Ernest Jones.
Ernest Jones customers are being directed to enter the customer stories competition from in-store marketing in the Ernest Jones stores across the UK that stock the Gc brand. Ernest Jones is also driving traffic and awareness of the campaign through tailored email communication and social media activity to engage customers as well as featuring prominently on the Ernest Jones website.
In addition the Ernest Jones customer stories campaign is being supported by leading woman's fashion and lifestyle magazine Marie Claire and online at marieclaire.co.uk. The campaign has been featured in the December issue and is also supported by a dedicated online advertisement on marieclaire.co.uk. Marie Claire readers can access the Ernest Jones customer stories campaign from Marie Claire online and can also browse and share their favourite watches from the Gc watch collections available at Ernest Jones.
Customers are invited to visit ernestjones.co.uk/gcstories to share their moments of their greatest joy and achievement by 23:59 GMT 16 December 2011 to be in with a chance of winning one of two Gc watches. As well as submitting their stories, customers can also add photo and video content, as well as recommending watches and jewellery from the Ernest Jones catalogue to complement their stories.
After 60 years of working with many prestigious brands, Ernest Jones brings customers watch brands including, Gc, Breitling, Cartier, Omega, Rolex and Tag Heuer. Ernest Jones also has a wide selection of diamond jewellery including The Leo Diamond, Tolkowsky and Le Vian, and fashion brands including bead and charm giant Chamilia, DKNY and Ted Baker. The jeweller has also collaborated with London-based bridal wear and fashion designer Amanda Wakeley, through designs created exclusively for Ernest Jones to offer its customers luxury fashion jewellery and watches in store and online.
FACTFILE:
The new collection from Gc has been specially created to reflect the essence of the brand, 'Smart Luxury': prestige materials, Swiss made quality and striking European design. Gc offers substance, value and fine craftsmanship to fulfil dreams of self-expression and success reflecting personal achievement.
About Ernest Jones:
Ernest Jones has around 200 stores and a retail website. Ernest Jones offers a wide range of leading brand watches and high quality jewellery. Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world's largest speciality retail jeweller.
www.ernestjones.co.uk
The campaign supports the new Ernest Jones proposition of 'Love & Life' and continues the retailer's commitment to celebrating those moments that matter in life. Ernest Jones 'Love & Life' campaign also ties in perfectly with Swiss made Gc watches' new brand proposition - 'Gc Smart Luxury', an intelligent way to embody luxury.
In order to incentivise customers to share their stories, Ernest Jones has teamed up with Swiss made brand, Gc watches. Gc watches have launched a global campaign around their new 'Smart Luxury' brand proposition which signifies an intelligent way to embody luxury. Ernest Jones is proud to support this exclusive Gc campaign in the UK through their customer stories campaign which asks customers to share their 'Smart Luxury' moments of their greatest joy and achievement and will reward the teller of the best tale with a Swiss made Gc watch to remember those moments all over again. Two winners will be selected with each winner selecting a Gc watch of their choosing from the collection at Ernest Jones.
Ernest Jones customers are being directed to enter the customer stories competition from in-store marketing in the Ernest Jones stores across the UK that stock the Gc brand. Ernest Jones is also driving traffic and awareness of the campaign through tailored email communication and social media activity to engage customers as well as featuring prominently on the Ernest Jones website.
In addition the Ernest Jones customer stories campaign is being supported by leading woman's fashion and lifestyle magazine Marie Claire and online at marieclaire.co.uk. The campaign has been featured in the December issue and is also supported by a dedicated online advertisement on marieclaire.co.uk. Marie Claire readers can access the Ernest Jones customer stories campaign from Marie Claire online and can also browse and share their favourite watches from the Gc watch collections available at Ernest Jones.
Customers are invited to visit ernestjones.co.uk/gcstories to share their moments of their greatest joy and achievement by 23:59 GMT 16 December 2011 to be in with a chance of winning one of two Gc watches. As well as submitting their stories, customers can also add photo and video content, as well as recommending watches and jewellery from the Ernest Jones catalogue to complement their stories.
After 60 years of working with many prestigious brands, Ernest Jones brings customers watch brands including, Gc, Breitling, Cartier, Omega, Rolex and Tag Heuer. Ernest Jones also has a wide selection of diamond jewellery including The Leo Diamond, Tolkowsky and Le Vian, and fashion brands including bead and charm giant Chamilia, DKNY and Ted Baker. The jeweller has also collaborated with London-based bridal wear and fashion designer Amanda Wakeley, through designs created exclusively for Ernest Jones to offer its customers luxury fashion jewellery and watches in store and online.
FACTFILE:
The new collection from Gc has been specially created to reflect the essence of the brand, 'Smart Luxury': prestige materials, Swiss made quality and striking European design. Gc offers substance, value and fine craftsmanship to fulfil dreams of self-expression and success reflecting personal achievement.
About Ernest Jones:
Ernest Jones has around 200 stores and a retail website. Ernest Jones offers a wide range of leading brand watches and high quality jewellery. Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of Signet Jewellers Limited, the world's largest speciality retail jeweller.
www.ernestjones.co.uk
Saturday 26 November 2011
That's Books: Fashions In Eyeglasses By Richard Corson
That's Books: Fashions In Eyeglasses By Richard Corson: Fashions In Eyeglasses is the most comprehensive history of eyewear ever to be published in English, now reissued in an enlarged, updated e...
Monday 21 November 2011
Burton celebrates 150 years of the tuxedo
According to Burton, the tux has become a cool, contemporary piece of clothing, and can be worn and styled in a multitude of different ways. For example, the menswear brand has declared that there's no reason why one couldn't wear a tux jacket with a casual t-shirt and a pair of jeans or chinos to form a more relaxed party outfit. Equally, a pair of belted Tux trousers can look just as sharp paired only with a smart shirt, tucked in and buttoned up to the collar. It's important to add well polished formal shoes to any tux or tailored outfit, as scruffy shoes will devalue an otherwise well put together look.
For Burton, the double-breasted silhouette is big news, as it's a new twist on the typically single-breasted tux jacket. Burton's Navy Birdseye Tux is an option for those looking for an easy alternative to black, without stepping too far away from that smart, versatile colour which lends itself to suiting so well.
The dinner suit is often considered an investment that every man should make, as it's the kind of classic suit that can be worn year-in and year-out. Though a mens tuxedo may seem like an extravagant garment, its innate versatility can make it a worthy investment. The dinner suit uses a variety of design details such as peak, shawl and notch lapels, enabling a range of unique tailoring options. Dinner suits also come in a mixture of fabrics, cuts and a grown-up colour palette of navy, slate, grey, charcoal and black. Pocket squares, bow ties and dress shirts with placket details and double cuffs can finish the look with style.
Some of the most unique pieces of tailoring that Burton has revealed are the velvet blazers, which breach the gap between casual and smart dressing, as they're easily dressed up and down. The velvet blazer is something a bit different and can form the basis of a 'desk-to-disco' look.
With any tailored fit suit, especially the tux, accessories are important in creating a unique personal style. People can choose cufflinks, ties and bow ties based on their fashion point of view. It is up to the individual to decide whether to buy accessories as fashion pieces or as investment items. For those favouring bolder, on-trend, statement pieces, specs, braces and pocket squares are very fashion-forward accessories.
Thursday 17 November 2011
MeeMee.me wants you, you, you! New models required
It’s running a competition on Facebook to find three young women of different shapes, between a size 8 and a size 18, to be the featured faces of MeeMee.me. Winners will be styled by celebrity stylist Zoe Lem and photographed for the site, as well as winning clothes worth £500.
If you know your own style and think you’ve got what it takes to be the face of MeeMee.me, upload your picture at.
MeeMee.me is a radical new way to shop online. It’s all about edited fashion: its team of stylists create looks to suit your style and shape. On the Style Me section of the site, input your measurements, and the MeeMee.me style team will recommend the best clothes to suit you.
Want to see what clothes will suit you before you buy? MeeMee.me has an outfit builder in an online fitting room that means you can see what different outfits will look like together, on an avatar that you can customise by hair and skin colour. It’s really simple to do – just click an item of clothing in the fitting room and it shows on the avatar, so you can build your outfit, from top to toe.
If you’re not sure what to buy, and need a friend to help you decide, just save clothes into your private wardrobe.Then you can share them with friends, either on the site or on Facebook, to get a second opinion before you buy.
MeeMee.me has with five boutiques – Casual, Essentials, Daywear, Party and Holiday.
Christmas Party Outfit Inspiration
Our complete outfit from their collection features some of this season’s latest trends, including sequins, lace and reptile print; perfect for a cocktail party for a grown up look that’s a little bit rock and roll.
The Sequin Stripe Chiffon Top, £129, is an ideal base for this outfit, with its sequinned stripe detail and loose fit. In 100% silk, this is a luxurious garment that also looks fabulous dressed down with jeans.
Add to this the Lace Pencil Skirt, £109: a classic shape reinvented in an on-trend fabric. This floral lace skirt also has a scalloped hem giving an added feminine detail. Tuck in the Sequin Stripe Chiffon Top for a sleek, hourglass shape.
Animal print is one of the hottest trends for this season, so cinch your waist with the Mock Reptile Leather Belt, £59. This versatile skinny leather belt is a great way to inject some of the animal print trend into your wardrobe without overdoing it and still looking stylish.
Layer up with further textures to give your outfit an edge with this Mongolian Lamb Fur Gilet, £299, in pure, soft lamb fur. Long hair furs were all over the Autumn Winter catwalks, and this gilet is a practical yet on-trend way to invest in the trend.
The final touch is a pair of Plain Wristwarmers, £35, in black. A simple, classic design in luxurious 100% cashmere gives these traditional gloves a modern twist, adding another texture and a bit of rock and roll to this cool Christmas outfit.
The latest Pure Collection Autumn Winter items are now online, keeping you on trend and party-ready throughout the season.
Monday 14 November 2011
New survey shows that women think curvier celebs are the sexiest
OneStopPlus, the online plus-size store have published a survey showing that women think curvier celebrities are sexier and have the best fashion sense. (EDITOR: I have an idea that most men would agree with thisresult...) The survey polled 10,000 women asking fashion and body-image questions about shapes and sizes.
It was seen that 36% of women indicated their belief that Marilyn Monroe was the sexiest celebrity and wished they had her body. Marilyn was followed closely by Beyonce Knowles, Sofia Vergara and Kim Kardashian.
Survey results – sexiest celebrity:
Marilyn Monroe: 36%
Beyonce Knowles: 24%
Sofia Vergara: 20%
Kim Kardashian: 11%
Gwyneth Paltrow: 6%
Katie Holmes: 5%
Christina Hendricks: 4%
Blake Lively: 2%
When asked who has the best fashion sense, the results were slightly more even spread, however it still skewed towards the curvier side. The majority of women voted for Kim Kardashian, followed by Beyonce Knowles and Marilyn Monroe.
Survey results – best fashion sense:
Marilyn Monroe: 18%
Beyonce Knowles: 19%
Sofia Vergara: 11%
Kim Kardashian: 20%
Gwyneth Paltrow: 18%
Katie Holmes: 14%
Christina Hendricks: 3%
Blake Lively: 4%
Plus size model Katie Green, who has been campaigning against size zero models, speaks out about the results '' How refreshing to find a survey that actually shows that curvier women are more desirable. Marilyn Monroe set the standard all the way back in the 50's, and I'm glad that peoples perception’s haven't changed! Well done OneStopPlus on highlighting this, as I feel this sort of public information will make a significant contribution to women's health.''
The President of OneStopPlus, Stephanie Sobel, said: “We are excited about this survey as it endorses the beauty of all women and confirms that beautiful and fashionable women come in all sizes.”
OneStopPlus.co.uk caters for sizes 14-36 providing a variety of styles and fashion at great value, and is at the forefront of plus-size fashion and innovation, giving women who are plus-size the experience of the most advanced high-fashion lifestyle.
To view the full range visit http://www.onestopplus.co.uk
It was seen that 36% of women indicated their belief that Marilyn Monroe was the sexiest celebrity and wished they had her body. Marilyn was followed closely by Beyonce Knowles, Sofia Vergara and Kim Kardashian.
Survey results – sexiest celebrity:
Marilyn Monroe: 36%
Beyonce Knowles: 24%
Sofia Vergara: 20%
Kim Kardashian: 11%
Gwyneth Paltrow: 6%
Katie Holmes: 5%
Christina Hendricks: 4%
Blake Lively: 2%
When asked who has the best fashion sense, the results were slightly more even spread, however it still skewed towards the curvier side. The majority of women voted for Kim Kardashian, followed by Beyonce Knowles and Marilyn Monroe.
Survey results – best fashion sense:
Marilyn Monroe: 18%
Beyonce Knowles: 19%
Sofia Vergara: 11%
Kim Kardashian: 20%
Gwyneth Paltrow: 18%
Katie Holmes: 14%
Christina Hendricks: 3%
Blake Lively: 4%
Plus size model Katie Green, who has been campaigning against size zero models, speaks out about the results '' How refreshing to find a survey that actually shows that curvier women are more desirable. Marilyn Monroe set the standard all the way back in the 50's, and I'm glad that peoples perception’s haven't changed! Well done OneStopPlus on highlighting this, as I feel this sort of public information will make a significant contribution to women's health.''
The President of OneStopPlus, Stephanie Sobel, said: “We are excited about this survey as it endorses the beauty of all women and confirms that beautiful and fashionable women come in all sizes.”
OneStopPlus.co.uk caters for sizes 14-36 providing a variety of styles and fashion at great value, and is at the forefront of plus-size fashion and innovation, giving women who are plus-size the experience of the most advanced high-fashion lifestyle.
To view the full range visit http://www.onestopplus.co.uk
Sunday 13 November 2011
That's Christmas: 'Purely' the best Christmas Gifts for Him & Her!
That's Christmas: 'Purely' the best Christmas Gifts for Him & Her!: If you’re looking for something extra special to give for Christmas this year, online fashion retailer Pure Collection have a luxurious ra...
That's Business: New website aims to Eradicate Delivery Costs
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That's Christmas: Make the chaps Smell well this Christmas!
That's Christmas: Make the chaps Smell well this Christmas!: Debenhams has revealed the results of new research which show that a man's choice of fragr...
That's Christmas: Free Returns to Store & New Brands at Lipsy
That's Christmas: Free Returns to Store & New Brands at Lipsy: Lips's proud boast is that they make shopping easy, fast and affordable with amazing offer...
Tuesday 8 November 2011
Simple Set To Raise £100,000 For Macmillan Cancer Support - Limited Edition Simple Kind To Skin Cleansing Facial Wipes Are Back!
Following an initial donation earlier in the year, the combined £100,000 would enable the Macmillan team to continue providing essential information, expert medical care, emotional support and financial help to even more people affected by cancer. For example, it could fund a Macmillan information and support centre for an entire year or even fund a new palliative care family suite in a community hospital.
Some interesting facts about Simple Kind To Skin Cleansing Facial Wipes:
• 15-times award winner since 2008
• Over 9 million packs sold in the last year – more packs than any other skincare product on the market
• Loved by 30 celebrities already including Strictly Come Dancing star Holly Valance, Spice Girl Emma Bunton, actress Martine McCutcheon, The Only Way Is Essex stars Lauren Goodger and Lauren Pope, pop star Kimberly Walsh and models Amber Le Bon, Jerry Hall, Georgia May Jagger, Lily Donaldson and Erin O’Connor
The Limited Edition Simple Kind To Skin Cleansing Facial Wipes are available exclusively in Boots stores from 2 November 2011. Each pack sold donates 10p to Macmillan Cancer Support.
Simple Kind To Skin Cleansing Facial Wipes are quick and effective to use, removing even waterproof mascara, whilst being gentle to skin. With no perfume, no colour and no harsh chemicals, they are perfect for all skin types, even the most sensitive. Formulated with no alcohol so they won’t dry out the skin, and they are 100% oil free so leave no greasy residue.
Sunday 6 November 2011
That's Christmas: Luxury children’s clothing company to open first s...
That's Christmas: Luxury children’s clothing company to open first s...: A company that has built up a reputation worldwide for its luxury cashmere baby clothes and baby gifts is opening its first store. And just ...
Saturday 5 November 2011
Debenhams reveals formula for perfect pair of 'drop-a-dress size' shoes
Debenhams has announced its formula for how to drop a dress size in seconds. According to the retailer, if chosen carefully, a mere pair of shoes can have a dramatic slimming effect on the wearer - creating the illusion of having dropped a dress size.
The slimming effect is so apparent that, when asked to guess the dress size of the same woman in two images, people shown the image of her wearing the slimming shoes gave an average of one dress size smaller than those shown a picture of her without the magic shoes on.
Debenhams technologists created the formula when they noticed an onslaught of celebrity women, including Kate Middleton, Victoria Beckham and most recently Ed Miliband's wife Justine wearing similar nude high heels.
The formula for the perfect pair of slimming shoes is as follows: (colour + platform + height + heel width) - ankle strap = slimming, or as it is written in short-hand: (C + P + H + HW) - AS = S.
For those wanting to look slimmer in their dresses, they must first choose a nude coloured shoe which matches their skin tone. This works as an extension of the leg. Platforms should be concealed and should have at least a centimetre in depth to ensure maximum lengthening.
Heel height is critical and it is advised that women choose three-inch or higher heels. This provides added height and instantly gives a slimming effect. Heel width should also be considered. Thick heels draw the eye and break the illusion, so stiletto heels are recommended.
The final aspect of the formula is ankle straps. According to the formula, ankle straps should be avoided at all costs as they cut the leg short, making them look shorter and wider.
The formula combines a combination of tricks that give the impression of lengthened legs and tighter thighs while encouraging the torso to be pushed out, in turn flattening the stomach.
In response to the slimming formula, Natelle Baddeley, head of accessories for Debenhams, said: "It seems that performing magic tricks is no longer reserved for the likes of Dynamo and David Blaine.
“If followed to the letter, this formula gives women the chance to walk in the shoes of the famous tricksters of our time - creating a slimmer silhouette in an instant."
Natelle Baddeley continued: "This is a diet in a shoe. Once you have found the perfect pair all you need to do is slip on your shoes to instantly transform your silhouette. It's the perfect party cheat."
High profilers who currently benefit from this sneaky cheat are A-listers such as Beyonce Knowles, Victoria Beckham, Alesha Dixon, Jessie J and Sarah Jessica Parker.
Thursday 27 October 2011
The New Secret Support Collection 2011
Incorporating the Secret Support™ technology used in the popular shapewear lingerie, the dresses have targeted control areas to shape you where you need it most - flattening tummies, cinching in waists and lifting bottoms for a perfectly streamlined silhouette.
The 2010 Secret Support dress sold out within weeks so be sure to get your hands on something from the new collection before it’s too late!
View the range here: http://www.marksandspencer.com/Dresses-Womens/b/43091030
That's Health: World’s biggest bra marks wear it pink day
That's Health: World’s biggest bra marks wear it pink day: Vanish , supporter of Breast Cancer Campaign’s wear it pink, has created the world’s biggest bra to mark the largest day of fundraising ...
Own A Colour Charity Initiative Proves That Boys No Longer like Blue the Best
The Own A Colour website offers the chance for everyone to buy their own personal colour for a minimum donation of at least £1 per colour. Faced with more than 16.77 million colours to choose from, 39% of red-blooded men veered towards the colour of passion when shopping for their colour.
Men also showed their romantic side when buying colours as gifts, with 44% of men opting for a shade of pink or red for friends and loved ones.
Pink packed the biggest punch in the popularity stakes and proved to be the most popular colour overall, with 21% of Britonss purchasing a shade of pink. Yellow and green were the least favoured colours.
Own A Colour has the potential to help UNICEF transform the lives of millions of children across the globe. The initiative is powered by Dulux, that has a mission of ‘Adding Colour to People’s Lives’.
Michael Newsome, Director of Fundaraising at UNICEF UK said, “UNICEF is really excited that people from all over the world are snapping up colours. There are plenty left so get onto www.ownacolour.com to join in the fun. At the same time you could save a child’s life, so why not?”
Matt Pullen, Marketing Director Dulux UK said, “Thousands of people in the UK have bought a colour to raise money for UNICEF and current colour choice trends show men prefer to see red! It is great to see the characteristics such as passion, warmth and romance are not just the preserve of other nationalities such as the Italians. The Own A Colour initiative has shown British men aren’t afraid to show their true colours in aid of such a worthy cause.”
Global Own A Colour buying patterns show the UK shares its love of red with Japan, Taiwan and China, where red is the colour of joy, good luck, happiness and prosperity.
Visit www.ownacolour.com for more information and to purchase your own colour for a £1 and help transform a child’s life.
Wednesday 26 October 2011
UK women reveal their odd beauty secrets, but most still put their faith in milk!
Other tricks of the trade include placing cold teaspoons on puffy eyes to sooth swelling and spraying perfume on a hairbrush to give the hair an alluring scent.
Researchers who carried out a detailed study into beauty regimes, habits and rituals found four out of ten women utilise goods found in kitchen cupboards to look good.
Smearing toothpaste on spots and blemishes and sleeping in bed in socks full of moisturiser are also common.
The extreme lengths to which women go to were revealed following a comprehensive study involving 2,000 women by dairy drink Modern Milk.
Yesterday a spokeswoman said: ''Some of the beauty treatments in this list are more extreme than others and it’s clear the lengths some women will go to to look beautiful.
‘’Having some little hints and tricks up your sleeve is one thing, but trying to constantly sleep on your back to avoid wrinkles or spraying your face with hair spray are quite severe.
‘’We wanted to poll women to find out what alternative beauty treatments they use and whether people make use of ingredients from kitchen cupboards.
"The age old trick of putting cold teabags or cucumber on the eyes to reduce puffiness is still used today."
The research revealed the majority of women stick to tried and tested beauty rituals passed down through the family or gleaned from female friends and colleagues.
They include drinking two litres of bottled water every day and drinking a glass of milk or two when possible to give the body a calcium boost.
The survey also revealed that tomatoes (74%) salmon (59%), olive oil (56%), oats (54%) and avocado (40%) were foods that women consider an important part of diet in terms of beauty. Top of their list was that old favourite milk, which 77% of women in the UK believe is the most important beauty food, especially when it comes to their skin, hair and nails.
This was pleasing news to TV Doctor Dr Hilary Jones, a big fan of milk, who believes women shouldn’t be wasting money on cosmetics but spending it on foods that are rich in calcium and essential nutrients.
Dr Hilary said: "You need milk in your diet for health and as an additional bonus it has beauty benefits and doesn’t cost the earth. I support supermarkets like Tesco putting really great offers on beauty foods such as Modern Milk, which contain added vitamins and minerals and are one of life’s natural beauty products".
He added: "Milk is the nearest thing you can find to a totally complete food containing, as it does, a perfect balance of protein, minerals, vitamins, essential fats and carbohydrates".
Along with traditional methods, the study also revealed a plethora of more modern unconventional habits undertaken by women in the privacy of their bathrooms.
It found many shave their legs with hair conditioner, WHY?????
Others admitted to splashing lemon juice on their hair in the hope it will develop a lighter tint when exposed to the sunlight.
Brushing hair with talcum powder to freshen it up and using lipstick on the cheeks when blusher runs out also emerged as common tricks.
Vaseline is regularly used to smooth out frizzy hair and many women also use toothpaste to soothe insect bites.
Among the other weird and wonderful techniques was pinching cheeks before entering nightclubs, bars or restaurants to give them a radiant red glow, using tea tree oil on ingrowing hairs and steaming the face in herb water.
From today, 26th October, Modern Milk will be encouraging women everywhere to start drinking milk by offering a 50p voucher on their Facebook page www.facebook.com/ModernMilk. The voucher will be valid until the 9th November. For more details visit www.modernmilk.co.uk.
The Bridal Coach" Dvds Promise Wedding From Paradise
"The average spend on a wedding in the UK is £24,000 It's very easy for the stress to mount and for brides to lose sight of the fun they know that they should be having.
“In The Bridal Coach, I teach both the practical skills and the mindset required by the bride and their family to make the day go like a dream." - Michele Paradise - The Bridal Coach
TV fashion judge and modelling adviser Michele Paradise has released a unique DVD guide to help women enjoy the wedding day of their dreams.
In The Bridal Coach 4 DVD set (www.thebridalcoachdvd.com), Michele Paradise - a former catwalk model - advise brides on all aspects of their wedding day, from how to look stunning, how to stand with poise and elegance all the way through to how to feel fantastic on their special day.
Michele, a judge and adviser on TV hits "The Clothes Show", "Model Behaviour!" and "Britain's Next Top Model" is also a life-coach and hypnotherapist trained by self-help expert Paul McKenna. She combines a unique set of skills to help brides-to-be enjoy their day, and feel and look fantastic, inside and out.
"Being a Bride is like being a supermodel for the day," says Michele. "The big difference is supermodels have guidance and years of experience. Brides don't - and they only get one shot at it."
In The Bridal Coach, real brides-to-be discover the secrets of instant calm, creating confidence and enjoying every moment of their day, thanks to the psychological techniques she learned from McKenna.
At the same time, with her model's eye, Michele gives the brides practical advice on choosing the right wedding dress for their body shape, selecting the right shoes and walking in them, as well as posing for a photographer. Among other useful skills, she gives brides professional make-up advice, and of course, teaches them the art of walking down the aisle with style.
Michele has made a real difference to hundreds of weddings, and countless happy couples' days were made so much more special with her advice and psychological techniques.
Now a recognised figure in the wedding industry who shows a bride how to shine, Michele is an expert in turning a potentially stressful day into one that will be remembered "happily ever after".
The Bridal Coach DVDs are available from www.thebridalcoachdvd.com
The NEW Goddess II Gym and Travel Bag - A Christmas Gift For Active women
The "Goddess II" is a stylish and tailored multi-sport fitness bag that is smart and elegant enough to take to the office. With space for all your kit it includes a generous sized wash bag, a removable laundry bag, a shoe compartment with a separate trainer bag - and even an expandable wet compartment!
This clever bag can hold over 30 litres of luggage, whilst its compact size allows it to fit perfectly in both the average gym locker and match most airline hand luggage regulations.
Made specifically for women, the Goddess II is made with ergonomically cut shoulder straps to fit perfectly under the arm and carry with the same ease and comfort you would a handbag. With a water bottle pocket at one end, lots of 'stuff pockets' inside, and a discrete security pocket in the top, it's designed to be easy to use.
We are all so busy - so to make sure you never forget all your kit it even has a 'packing prompt list' printed inside the top of the bag to help you remember to take everything - and even a clever little 'locker coin' pocket so you never forget your locker coin again!
Women who use the Goddess Sports bag describe it as "very girl friendly", " an intelligent sport bag for women", "stylish, and carries everything that I need and more!"
Workplay sold out of stock of the original version of this bag in February, the Goddess II now includes all the extra features our customers have asked for and it will be arriving in stock in time for Christmas! We hope you like it!
Key features of the Goddess II:
- Available in pink and black, or grey and black colour combinations with brightly coloured linings.
- Includes a Wash bag with removable mirror, Laundry bag, Shoe bag and wet compartment.
- NEW for Christmas!
- Waterbottle holder at one end.
- Externally accessible wet compartment, and security pocket.
- Smart and tailored appearance - perfect at the office and the gym
The 'goddess II' is available in two colour combinations;
Grey and Black, or Pink and Black.
RRP £69.99, is available to buy from the workplay website www.workplay-bags.com
Soles that fold? Tell me more about Butterfly Twist foldable boots!
These jet-set worthy boots will be available just in time for winter.The girl on the go needs to pack lightly and with boots that was just never possible until now! This is the go-to boot for everydress, skirt or pair of skinny jeans this season! Whether it's partying at a fun festival or running all over the city lookingeffortlessly chic, these versatile, portable boots make the perfect travel companion no matter what the occasion. ButterflyTwists boots will be introduced on ButterflyTwists.com starting November 1st and widely available in the UK, USA, Japanand Korea December 1st in a variety of rich hues and two sleek silhouettes!
EXCLUSIVE look into the features of these trendy boots:
- A patented fold, tuck and zip system for true portability
- Ankle height and knee-high styles
- Zipper detail
- Classic slouch cut and ruche effect with versatile fold down cuff
- Soft micro-suede upper
- Moisture wicking lining
- Contoured insole
- Skid resistant flexi sole
- Distinctive pattern print on internal pouch
Butterfly Twists' new, travel savvy product is already generating buzz before it hits stores! Major retailers and several celebrity stylists are anxious to see this new collection. "In designing these boots, we wanted to create a design that would be ideal for travelling but also an everyday favourite", explains, Mark Quaradeghini, (Director).
The success and cult following from Butterfly Twists ballerina flats has just increased with these portable boots and it is only the beginning of an extensive amount of styles and designs that are underway. Along with the boots there is a new collection of flats with exciting newdesigns and embellishments to play-up your wardrobe.
The Butterfly Twists brand is currently specialising in fashionable yet practical, portable footwear that can be worn everyday. All of the designs have an innovative twist that makes them stand out from the crowd. Since launching in 2009, ButterflyTwists has seen great expansion worldwide, and was recently recognized by the UK Fashion & Textile Association by being presented with the 'New Exporter' trophy at the UKFT 25th Annual Awards.
The success and cult following from Butterfly Twists ballerina flats has just increased with these portable boots and it is only the beginning of an extensive amount of styles and designs that are underway. Along with the boots there is a new collection of flats with exciting newdesigns and embellishments to play-up your wardrobe.
The Butterfly Twists brand is currently specialising in fashionable yet practical, portable footwear that can be worn everyday. All of the designs have an innovative twist that makes them stand out from the crowd. Since launching in 2009, ButterflyTwists has seen great expansion worldwide, and was recently recognized by the UK Fashion & Textile Association by being presented with the 'New Exporter' trophy at the UKFT 25th Annual Awards.
Butterfly Twists footwear is sold internationally at department stores, boutiques, and online retailers. For more information on Butterfly Twists boots or flats visit www.ButterflyTwists.com or reach Emmanuel by e-mail at Emmanuel@butterflytwists.com or by phone +44(0)845 519 6255. Follow Butterfly Twists on Facebook and Twitter for all the latest news on collections, events and new store locations.
Celebrate Handmade With Holly and Ruby
Founder Holly Davis, who recently relocated from the north-east back to her Yorkshire roots, is passionate about working small scale and bringing individuality back to fashion. Holly and Ruby is an online treasure-trove of original, handmade handbags.
Each piece is lovingly made in the small Yorkshire studio by the Holly and Ruby team. “The design team is currently just me” says Holly. “I quite like it that way though. It means I can cater to my creative whims as I please.”
Holly set up Holly and Ruby in response to the growing domination of mass-manufacture. “I understand the role of mass-manufacture within fashion. However, I also strongly believe there is also a place for originality that is affordable and desirable“, says Holly.
“Each piece from Holly and Ruby is original and absolutely unique. I never make two bags the same. Once each bag is made, I give it a name and a character description. When you buy one of our bags, you are buying a unique piece of artwork, something especially for you.” It is these qualities that make Holly and Ruby an important part of the handmade revival.
Holly and Ruby offer a design for every occasion, from bags such as the desirable Lady in Red to the wild and funky Wild Child.
“There are design and production skills that we, as a culture, are in danger of losing unless we celebrate handmade and encourage others to do the same.” Holly continues, “There is something satisfying and authentic about owning your own slice of fashion, something that belongs to no one else. That is style that you cannot buy from high street.”
To celebrate handmade, Holly and Ruby are offering a fantastic 15% discount from their online store www.hollyandruby.co.uk Quote offer code HANDMADE24 Offer expires 31/01/12
Twinkling Toes For Party Season With Scholl
With party season upon us it's time to air out the little black dress and peep toe heels in preparation for dancing the night away. But with heavy boots stifling our toes all winter, what do you do about those tired nails and feet? Never fear, Scholl has some perfect solutions to keep toes twinkling this festive season.
(UPDATE: My wife swears by her Colourpop rechargeable Travel Manicure Set. ""It's amazing! Really fantastic! Not only is it small, it has a wonderful range of attachments, 7 in total. Shaping, coarse and fine, polishing, rounded and pointed stones and a cleaning brush. It's wonderful!")
To banish foot faux pas such as chipped nails, dry skin or unsightly cuticles, Scholl's Color Pop Portable Manicure Set can be used on both hands and feet to get them party perfect. With two speed settings and seven attachments, the rechargeable wand can be used to tackle troublesome nails, dry or hard skin and untidy cuticles. It also contains exfoliating stones to smooth the skin and you can finish off by shaping the nails with the fine grain cone attachment.
Or for an extra special treatment, the experts at Scholl recommend a regular foot spa to keep skin soft and supple. To tackle dry skin, Scholl's Color Pop Foot Spa uses massage attachments including a pumice stone to smooth soles, as well as massage rollers and acupressure pads. The foot spa uses a range of relaxing programs to soothe tired feet, with vibrations to enhance the benefits of the textured base of the spa, and bubbles to help boost circulation in the feet and legs. The thermal design helps the spa maintain heat for long, leisurely relaxation, ready for braving the chilly weather.
For the ultimate relaxation whilst preparing your feet for pampering, the Scholl Arctic Heat Shiatsu Foot Massager uses four Shiatsu nodes to penetrate aching muscles, sooth tensions and reduce any swelling in the feet before donning heels and heading out to party. The infrared heating and cold air propulsion system means that massages can be tailored to different needs, invigorating tired feet or soothing tight muscles.
So this festive season, get your feet twinkling and prepared to party with expert pampering tools from Scholl.
(UPDATE: My wife swears by her Colourpop rechargeable Travel Manicure Set. ""It's amazing! Really fantastic! Not only is it small, it has a wonderful range of attachments, 7 in total. Shaping, coarse and fine, polishing, rounded and pointed stones and a cleaning brush. It's wonderful!")
Join LUSH For A Nationwide Halloween Party!
If you want to celebrate Halloween this year with some super scary bath time treats then head on down to your nearest LUSH store on Saturday 29th October for a Nationwide Halloween Party.
For all those ghosts and ghouls looking for last minute Halloween ideas, Lush have a brand NEW limited edition range which includes the frightfully cute and re-useable Pumpkin Knot Wrap (£2.50), the super scary Skullduggery bath ballistic (£2.75) and a return of the Calacas shower jellies (£2.95 for 100g) - infused with aloe vera and designed to represent dancing skulls.
Whether you're looking for some Halloween pamper essentials or you just want some scary Saturday fun, join us in-store for a spook-tacular day of trickery, treats and monster mash style dancing to some classic Halloween tunes.
With spooky inspired drinks and nibbles for all to enjoy, including vegan skull cupcakes, customers will be treated to complimentary hand massages and skin and hair consultations.
Nationwide Halloween Parties are taking place on Saturday 29th October 2011 in Lush shops nationwide. To find your nearest Lush store please call 01202 668 545 or online at www.lush.co.uk. Please enquire at your nearest Lush for Saturday opening times.
Monday 17 October 2011
Hope & Glory 2012 - the new collection of natural soaps, candles and fragrances for the home
Heyland & Whittle, the British Soap and Herbal Merchants, have created a new line of products, aptly named Hope & Glory, to help celebrate the forthcoming London Olympics 2012.To order click on www.heylandandwhittle.co.uk or call 01293 863 606.
Available from John Lewis, Fortnum & Mason and nationwide stockists.
Sunday 16 October 2011
Pretty Polly Announce Jessie J As Face Of Henry Holland
Jessie J has been praised for her perfect pins and noted for her love of eclectic hosiery since arriving on the music scene . She's frequently spotted in a pair of on-trend tights at many of her events and they have become as much part of her trademark look as her sleek bob and sultry dark eyes.
The ‘Do it like a dude’ singer was the clear the choice for Pretty Polly to front their House of Holland tights range for Autumn Winter 2011. Jessie J has grown into a worldwide MOBO award winning superstar and recently secured a role as judge on new talent contest ‘The Voice’.
The ad campaign features a comic book style advert with ‘Pow’ and ‘Wham’ wording – perfectly portraying Jessie J’s fierce attitude.
The new partnership starts with Jessie wearing 3 of the key Autumn styles in her new video 'Domino' which is due for release shortly.
Henry Holland I’m Laddered Back Seam Tights -£12.48
Henry Holland Alphabet Lurex Tights - £12.48
Henry Holland Mock Fishnet Suspender Tights - £12.48
All styles are available at Tightsplease.co.uk,enabling Jessie’s ardent fans to copy her superstar style.
FACTFILE:
The House of Holland range of tights has gone from strength to strength for Pretty Polly with Tightsplease reporting the Henry Holland Super Suspender Tights launched in 2009 as one of their best selling styles of all time.
Wednesday 12 October 2011
Running Shoes Selling Fast With Six Months To Go ‘Til The London Marathon 2012
The countdown is on with just 183 days until the big race and, already, Google is reporting a huge spike in searches for ‘marathon training’: 5,400 people have made this search just this month alone.
Sales figures at Sportsshoes HQ have also shown an increase in people interested in preparing for the marathon. The Asics GT 2160 running shoes have been flying off the shelves as athletes race to get the correct sports kit to prevent any injuries when running.
Running gear specialist and MD of SportsShoes.com Brett Bannister says: “The London Marathon is one of the most enduring races in the world. When people run, around three to four times their bodyweight is placed on the shoe at a time and that’s a lot of pressure over 26 miles! So it is paramount to get some really good running shoes with the right amount of support and cushioning to suit the level of pronation. Runners will also find their feet will heat up and swell when running long distances, so they should choose half a size up from their normal shoe size.”
He adds, “When choosing clothing it is important to look for moisture-wicking and breathable fabrics to ensure a comfortable run.”
Brett includes his top 5 essential kit items for marathon runners below:
1. For neutral runners, the cushioned Nike Zoom Vomero +6 running shoes are brilliant for high mileage usage and just £64.95. For more support try the Saucony Progrid Hurricane 12 shoes, a reasonable £69.95
2. The Nike Dri Fit range offers super breathable vests ideal for marathon runners. Made of a high performance, microfibre fabric it wicks sweat away from the body to keep runners cool and comfortable. Prices start from £12.95.
3. The Adidas Response Tight Running Shorts have a zip back pocket which is ideal for keeping essentials at hand throughout a race. The ‘climalite’ fabric also wicks sweat away from the skin. They are available for men and women from £17.95.
4. Thorlo Light Mini Crew Running Socks are made of 70% Coolmax fabric to keep your feet cooler and drier than ordinary socks. The light weight pads of these anklet socks make them more comfortable, reducing fatigue and minimising blisters. Available for men and women at SportsShoes.com at £9.99.
5. Music is an essential morale booster during the epic journey. Why not check out our Sportsshoes.com playlist on Sharemyplaylist.com which has a great variety of tempos to work through during practice runs.
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