Wednesday, 24 August 2011

Simply Piste Online Ski Wear Store Announces 12 New Brands for the AW11 Season

Online ski wear retailer Simply Piste is expanding its product range by introducing twelve more big name brands in time for the Autumn Winter 2011 ski season.

This growth comes in response to a surge in customer demand at Simply Piste and will be pivotal in driving the store forward, providing visitors with a wider than ever choice of premium ski wear and accessories, across a broad price range.

Clothing ranges for snowboarders will broaden notably, with the introduction of fashion-forward ski wear collections by new brands Quiksilver, Roxy, Vans, Protest, Nike 6.0 and the creative Swiss brand, Eleven.

The range across the store's eye wear and head wear department will grow to include POC, Smith Optics and Giro, three established brands that specialise in hi-tech ski goggles and ski helmets with an emphasis on technological innovation, safety and design excellence.

Molo and Didriksons, two trendy Scandinavian brands, will complete the kid's ski wear range, making it easy and convenient for mums and dads to kit the whole family out in fashionable ski wear and accessories in one go.

Snow sports enthusiasts will also benefit from Simply Piste's useful demonstration videos explaining technical specifications and features, simplifying the decision making process.

CEO Gerrard Dennis said: “Following the unprecedented success of last season it was obvious that demand for top branded ski wear at competitive prices is stronger than ever. By increasing our brands and ranges even further, we're giving all skiers and snowboarders the choice they need to find the right products for them, whatever their level of ability, taste, budget or age.”

Note to Editors:

Simply Piste was launched in 2006 and forms part of The Simply Group. The company owns and operates 7 online stores and employs 35 staff. It is family owned and operated by founder Gerrard Dennis and his wife Jo Dennis.

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