Mention the word 'model' and more often than not people think of tall, ultra-skinny woman sauntering down brightly lit catwalks in Paris or Milan. But in reality, most modelling work that takes place here in the UK is far more down to earth; in fact there's currently a distinct shortage of 'real' sized women in the industry.
Clients such as catalogue companies, production houses and high street
retailers are becoming increasingly frustrated with modelling agencies
at the lack of strong size 10 models in the industry and the hunt is on
for agents to find them.
"We're really not sure why it's the way it is" concedes Neely Reyes, the founder and MD of Sapphires Model Management, a London based Modelling agency.
"Perhaps it's the fact the stereotypical image of a model is
really skinny and so girls with a few curves don't even try to get into
the industry! The fact remains though that more and more clients are
looking for size 10 models and there just isn't the supply to meet the
Part of the problem could be that the perception of beauty has changed a
lot and now even size 10 girls don't feel they are slim enough to work
as a model. "I've often approached girls who I thought had great model
potential but the response is always that they thought they were 'too
fat' to model, which really isn't true" Neely continues.
"In fact we're so desperate for tall, attractive size 10 girls that
we've even had to start flying them in from abroad! Of course, we'd
much prefer to develop home grown talent so we want to put the call out
for all those perfect 10's to get in touch!"
Applying to a modelling agency is a really simple process. A couple of
clear snapshots taken with a digital camera, or even a camera phone,
along with measurements and contact details is all a model hopeful
needs. If an agency thinks you might have potential they'll invite you
in to discuss more and who know where it could lead?
Sapphires Model Management is a London based modelling agency with
offices in South Molton Street, Mayfair. The company was founded by
entrepreneur Neely Reyes and have a reputation for treating their models
honestly and ethically and rejecting the 'size zero' image so prevalent
in the industry.