Are you wearing the correct size bra?

From the 25th of August to the 25th of September M&S are holding their ‘Bra Fit’ in-store event!

M&S are encouraging women to pop into store for a free bra fit-with over a third of women wearing the wrong size bra M&S advises all women to visit their local store and meet one of their trained advisors.

Not only will you be fitted for free but every women who’s measured will receive a £5 off voucher when you spend £30 on lingerie (excluding shapewear and hosiery)

"Unbelievably, women on average buy more shoes than they do bras every year! We all know how great a new pair of shoes can update an outfit, but not many women know how a well fitting bra can not only improve their posture, make them look slimmer and boost their confidence as well as their assets!" says Soozie Jenkinson Head of Lingerie Design at M&S.

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Debenhams launches 'Boob Job in a Bra'

Debenhams has announced the launch of what it describes as the ultimate cleavage bra, aiming to boost women's assets and give the biggest cleavage boost on the high street.

Women will be rushing to get their hands on the new Triple Boost Bra which is a short-cut to a bigger, better cleavage. Available in a range of colours, Debenhams is predicting the bra will be an instant hit following its launch in store.

Sharon Webb, Debenhams Head of Lingerie Buying and Design commented: "More and more women are searching for a quick fix, low cost way to boost their assets and change their shape.

"We are constantly seeing a demand for new and innovative solutions lingerie, and the market has shown that people are wanting to enhance their bust, but without the weight, cost or pain of surgery."

The technology behind the bra is as simple as three steps to the perfect cleavage, and has taken two years to perfect.

The push up bra works using clever cleavage technology. Three separate foam pads in varying densities are pushed in different directions, resulting in a maximum impact cleavage and shape. There are three different sections in the cup to create the effect: a soft foam cushioned pad enhances the shape of the bust; a medium foam cushioned pad lifts the bust and finally, a firm cushioned pad adds the mega push and lift.

Sharon Webb continues: "It wasn't as simple as putting extra padding into an ordinary bra or revamping a double cup boost bra. It's basically a boob-job in a bra."

The bra is the first of its kind, as no other high street retailer has developed a three-step cup to create such a dramatic cleavage.

The triple boost bra is available in sizes 30A - 38DD.

Bra-illiant! Debenhams launches lightest ever bra

Debenhams has launched its lightest ever t-shirt bra, weighing 48g, as the answer to the perfect everyday bra.

Debenhams head of lingerie buying and design, Sharon Webb said: "Many women find the search for a bra that fits, flatters, is comfortable and functional, is as hard as finding the right man.

"Our research showed that many traditional t-shirt bras were quite heavy due to their dense foam structure, which is required to give an invisible fit."

Over 90% of women in wearer trials agreed that the bra felt like a second skin.

Back specialist Dr David W. Evans commented: "Since half of the population will at some point probably wear a bra, it is important they will help more than they hinder.

"A properly fitted, well-designed bra, made of light materials that do not restrict movement, is likely to help women stay active, which is the best way to recover from back pain."

The light as air t-shirt bra has no bulk, and moulds to the body, feeling noticeably lighter than any other bra.

Debenhams Sharon Webb continued: "This is an everyday t-shirt bra, designed to be seam-free under clothes. It has bonded straps and bagged out wings for a luxury finish and added comfort.

"It's a weight off our shoulders. We are confident that once women try this bra, they will never wear another t-shirt bra again - it really is unbelievably comfortable."

Always looking for ways to make women feel more comfortable and confident, the team at Debenhams developed the bra to give a barely-there feel, whilst the light weight foam cup gives a smooth and round shape.

The light as air bra weighs 48g while other popular bra styles such as the regular t-shirt bra weigh 58g, a push up bra weighs in at 92g and a gel push up bra weighs around 235g.

Debenhams has revealed that embarrassment is causing 85% of the female population to wear the wrong sized bra

Despite Debenhams carrying out over one million bra fits a year, the majority of women would rather spare their own blushes than go and get measured for a bra that does the job.

The findings came from a survey by Debenhams, which showed that going topless, feeling uncomfortable and being made to feel embarrassed came out as reasons women felt reluctant to go for a professional bra fitting - all three are completely false.

Debenhams head of lingerie buying and design Sharon Webb commented: "The results of our survey were shocking - it's astounding how many myths there are surrounding how a bra fit works.

"What's more a woman can go from a 36B to a shapely 32D in a matter of minutes by getting a good bra fit - no drastic surgery required."

Britain's first lady of lingerie, designer Aliza Reger added: "Fit is of paramount importance, a great fitting bra makes you look good on the outside and feel fantastic on the inside. 

"It really is staggering how many women get it totally wrong.  There really is nothing worse than an unsupported bust or spilling over the top of an ill-fitting bra."

Until the 22nd May 2011, the hundreds of expertly trained lingerie fitters at Debenhams are fitting as many women as possible, to raise awareness of the importance of wearing the right sized bra and the dramatic difference it can make to a woman's figure.

Women can take advantage of the free bra fitting service in all Debenhams stores, and those who do so during May will receive £5 off bras when they are fitted.