Brand new dating website Love Is Dating
launches this week with the aim of bringing together more UK couples.
Love Is Dating is celebrating the launch with a free prize draw to win a
GBP50 luxury gift hamper.
"Love Is Togetherness. Let Love Is Dating bring you together," says Love Is Dating marketing spokesperson Karen Barr.
This month sees the public launch of a new online dating website aimed
specifically at the UK market, Love Is Dating. The launch will be
supported by media advertising campaigns along with strong social media
involvement and a celebratory competition to win a luxury gift hamper
for one lucky member.
It's estimated that the UK now has around 15 millions single adults, and
Love Is Dating aims to capture all of them. "We believe the right
relationship makes you happy," says a spokesperson for Love Is Dating.
"And everyone needs a little happiness in their lives."
Love Is Dating offers a free signup for everyone, and the ability to
upload photos and bio information, and search for other members based on
a number of criteria.
"Choice is everything when you're looking for the right partner, and we
already have a database of over 2 million singles in the UK who are
looking for the right partner. Your ideal match could already be signed
up and waiting for you to join!"
Over the last decade, online dating has gone from being something that
was frowned on or considered a little kooky or even dangerous, to
something that the majority of people would now consider as a relatively
normal way to meet a partner. In fact, a recent survey by the Oxford
Internet Institute (OII) revealed that over a third of us have tried
online dating, with users in their 40s and above being the most likely
to have signed up at a dating website.
For women in particular, the attractions of online dating often revolve
around security issues and intentional dating rather than leaving things
to chance. Whereas younger people are more likely to take an attitude
of "I'll meet someone at some point", older people are far more focussed
on finding a partner through actively going out and looking, rather
than passively waiting for a potential mate to appear in their life.
The rise of online dating in the UK
appears a trend which is likely to continue building over the next few
years, as more and more people meet their partners through this medium
and success stories continue to come out.
"Ten years ago, if you told someone that you met your partner online,
you would often be the recipient of a shocked look or some rather
prurient questions," said Ms Barr. "But as the internet has become so
much more a part of people's lives, internet dating has lost that sort
of nerdy or seedy aura that it used to have and is now accepted as a
very efficient and safe way to meet potential partners. In another ten
years' time we might all be asking not "How did you meet?" but "So what
site did you meet on?" And we'd like to think that a large proportion of
the answers will be that they met their partner on Love Is Dating."
Visit Love Is Dating at http://loveisdating.co.uk/.
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