pHenomenal - Vita Liberata launch first range containing solely non-toxic ingredients and lasts 2-3 weeks

It sold out on www.boots.com and at Debenhams this week and sales have remained sky high throughout the week. Firmly established as the tan brand of choice on many red carpets, Vita Liberata pHenomenal is the world’s first 2-3 week tan and the Vita Liberata range is the only tanning range that contains solely non-toxic ingredients and contains no alcohol, perfume or parabens.

Developed by Founder and CEO, Alyson Hogg with one of the world’s foremost chemists, their mission was to create a tan that lasted 4 times longer than any other tanning products on the market, was highly moisturising and nourishing (great for sensitive skin types) and more importantly, packed with natural safe ingredients that don’t appear on the toxic list.

Found and CEO, Alyson Hogg says “Unlike many of the brands I have come across, we are proud to say our Vita Liberata formulas contain none of the so-called ‘toxic’ ingredients that are widely used by some of the biggest beauty brands. Neither do the products contain alcohol, perfumes or parabens, but they do contain a unique moisture lock system that brings water molecules to the skin’s surface and keeps it there. “

80% organic, odourless and lasting 2 – 3 weeks, the new pHenomenal Tanning Mousse range incorporates brand new technology (pHeno2) that works alongside the traditional active tanning ingredient DHA to ensure the formula takes to the skin in a way regular self tans can’t. Enhanced with a unique moisture-lock complex©, which dramatically enhances the skin's ability to maintain a perfect moisture balance, which helps maintain the coverage of the tan, ensuring an even fade after the 2-3 week period. pHenomenal is also packed with the same nourishing natural extracts as other Vita Liberata tans, such as silk proteins, seaweed and ylang ylang. Choose from light, medium or dark.

The pHenomenal Tanning Mousse £37.50 with free Mitt is available now from Debenhams stores nationwide, Boots stores nationwide and Boots.com, House of Fraser and Gordons Chemists.