Hotter Shoes launches 8 new women's sandals for spring 2012

Designers at Hotter Comfort Concept Shoes have launched 8 new women's sandals so the nation can enjoy every step this season in the ultimate comfort and style.

Designed to make every day an occasion, Hotter's women's sandals have been designed to be stylish with on trend detailing. Followers of fashion will enjoy popular colourful shades such as pastels, nudes, metallic as well as bright summer colours. What’s more every pair is crammed with ultra-comfy features such as super soft leathers, lightweight flexible soles whilst clever adjustability features help to create the perfect fit.

The shoe brand has also just launched its new Hotter Active Concept collection. This features sporty sandals Borneo and Java which are designed to assist with leg toning and to boost circulation with every step, thanks to their unique take-off and landing pods. And, with shock absorbing dual density soles, wearers will feel like they're walking on air. These sandals will be available to buy Mid April.

"We wanted to introduce a variety of new styles into our sandal collection so there’s something for everyone and something for every occasion," commented Range Director Paul Sayers. "We know a lot of our customers love being active but want to look good and feel great at the same time, with these new styles this is exactly what they can do. And as pastel shades are a big trend this Summer Hotter fans will find they can enjoy the latest trends while being comfy too.

"And, because it's really important to us that customers can enjoy the perfect fit when wearing our sandals, we've included 15 styles this season that are now available in an Extra Wide fitting."

It’s easy to find the perfect fit with Hotter women's sandals as sizes range from 3 to 9 with some half sizes, extra wide fitting women's sandals and even EEE fittings. Adjustability in the buckles or touch close fastenings offers the wearer plenty of options to secure and adjust their footwear.

FACTFILE:
Hotter Comfort Concept, which was set up in 1959, is the UK's biggest shoe maker, with one of the most advanced production facilities in Europe. The company makes a range of comfortable shoes, including wide fitting shoes, for women and men which incorporate 'Comfort Concept' features including smooth internal seams, removable insoles, soft leather uppers and soft padding. 

The 1.5 million pairs of comfortable shoes designed and made in Hotter’s UK factory this year will have shock absorbing soles which contain millions of air bubbles, making Hotter shoes incredibly light, giving the feeling of walking on air. The company has recently been nominated by their local MP to be part of the Made by Britain project.

www.hottershoes.com

(EDITOR: My wife swears by her Hotter Shoes!)

Hotter Comfort Concept Shoes launches nationwide TV ad campaign

Hotter Comfort Concept Shoes has launched a nationwide TV advertising campaign highlighting the thoughts of the people who wear their comfortable shoes and starring four customers.

The UK's biggest shoe manufacturer, which will make nearly 1.5 million pairs of shoes this year, commissioned a nationwide search to find passionate customers who simply love Hotter shoes to feature in the TV campaign.

"Our customers’ comments and thoughts about our shoes fuel and inspire our designers when they're creating stylish new designs for our ultra comfy shoes," said Range Director Paul Sayers. "Every day we receive feedback into our call centre, website, Facebook page and stores, telling us how important it is that these stylish women can find comfy shoes to keep them on their feet through their busy, active lives. We already have our first million happy customers and our design team is dedicated to creating the next."

Owner of 20 pairs of Hotter shoes, teacher Susan Robinson from Leeds, stars in the TV advert and loves the comfort features she feels every time she wears them. "I like to walk a lot and can walk for hours in my Hotter shoes. Wearing them means I can be on my feet all day and not worry about a thing."

Former Dior, Yves St Laurent and Jaeger model, Jenni Rhodes from London, who has worked in fashion, textiles and now makes jewellery, also took part in the day of filming. "I love the perfect fit of Hotter Shoes and there is always a choice in the catalogue for each season and every occasion that suits me perfectly."

The advert features some of Hotter's top selling women's shoes with each and every pair packed full of Hotter's famous comfort concept features including wiggle room for toes, super soft leathers and suedes and lightweight, flexible soles. Hotter makes shoes with a selection of adjustments, half sizes and extra width fittings and has an online shoe fitting guide to help find the perfect fit.

Hotter's customer stories and the shoes featured in the advert can be found at www.hotter.com and the Hotter Shoes YouTube channel.

FACTFILE:
One in every three pairs of all shoes made in the UK are made in Hotter's Lancashire factory - the company is forecast to make nearly 1.5 million pairs of shoes this year, making it the biggest shoe manufacturer in the UK. The company was set up in 1959, introducing the Hotter brand in the 1990s with the aim of creating "the world's most comfortable footwear, continuously delighting customers".
www.hottershoes.com

Hotter Shoes says reveals one in three women carry extra pair of comfy shoes in case of pain

Hotter Shoes has revealed that one in three UK women carry a comfortable pair of shoes with them to swap into because they are anticipating foot pain, according to a new survey.

Women who work, rest and play are going to great lengths to remain on their feet longer, despite 81 per cent admitting to experiencing pain by wearing 'killer' heels on a night out. (EDITOR: That must be why they call them 'killer' heels) But don't think that it's just fashionistas suffering for their art as an incredible 46 per cent of women admitted to walking in comfortable shoes to meet friends then changing into killer heels at the last minute.

The study into the footwear choices of 2,000 women was conducted by comfortable shoe specialist, Hotter Shoes which is looking at what motivates women's shoe choices for occasions.

Lisa McCarten of Hotter Shoes said: "The research highlights the amount of pain women encounter in uncomfortable shoes but shows they are willing to do something about it – logically shoes that look good and feel fantastic are the answer."

She added: "We were astounded to find comfy shoes often being seen as 'handbag accessories' in women’s daily lives. Shoes shouldn’t have to be worn in - it should be a pleasure to put on a brand new pair of shoes not a pain. At Hotter we know that women want shoes that look good and make them feel fantastic whatever they are doing."

A staggering 84 per cent of women wear killer heels on a night out, despite only one in ten saying they can find comfortable high heels.

34 per cent of women anticipate experiencing pain from their shoes within an hour of leaving home and 60 per cent carry plasters because they expect a blister or cut. More than half have ended an evening bare foot as they couldn't walk further in their uncomfortable shoes.

Half of the women surveyed said they buy new shoes to take on holiday and almost 60 per cent of them have experienced pain whilst abroad.

One in three has had to buy another pair of shoes when out of the house due to the level of discomfort experienced in the shoes they were wearing. A third of women in the UK walk to work in a comfortable pair of flats before changing into heels at their desk.

FACTFILE:
The company, which was established in 1959, now has one of the most successful production facilities anywhere in the world. The 'Comfort Concept' in every pair of women's shoes includes features such as smooth internal seams; removable insoles; soft leather uppers and soft padding. The 1.7 million pairs of shoes that will be designed and made in Hotter's UK factory this year have shock absorbing soles which contain millions of air bubbles that make the shoes incredibly light and give a feeling of walking on air.

Hotter shoes makes a range of womens shoes and mens shoes that are designed to look stylish but secretly hide a raft of comfort features including padding at heels; roomy toe boxes and removable insoles. The shoes made in the Lancashire factory have polyurethane soles that contain millions of tiny air bubbles, making them incredibly lightweight, flexible and shock absorbing. The company also manufactures work shoes and extra wide shoes, as well as several other ranges.

Hotter Comfort Concept launches new range of holiday shoes

Hotter Comfort Concept has launched its brand new range of holiday shoes that are light and easy to pack, comfy enough for everyday and stylish for any occasion.

With cool sandals for beach holidays, sporty styles for city visits and smart, comfy heels for those special holiday nights out, there's a Hotter option for every type of holiday.

Careful footwear selection can be the key to a happy holiday and no matter what you are doing, or where you are travelling, comfort is essential.If you have bad feet, you do not have a good holiday.

"When luggage space is at a premium, versatile style is essential and comfort can't be compromised, you need to pack smart and pack Hotter shoes for your holiday," said range and merchandising director, Paul Sayers.

"We'll be making 1.6 million pairs of shoes in our UK factory this year, and every pair will have polyurethane soles which are filled with millions of air bubbles, making them incredibly lightweight - so perfect holiday essentials to pack to beat those excess baggage fees."

These same air bubbles act as tiny shock absorbers as the wearer walks, creating an enviable feeling of walking on air and making Hotter shoes some of the most comfortable ever made. But that's not the end of the Comfort Concept, because Hotter's experts carefully hide a myriad of comfort features in every pair of shoes they make.

Luxuriously soft linings, hidden space for toes to wiggle (EDITOR: Bliss!) and gentle cushioning to hold heels in place come as standard, but what takes the new Hotter shoes to the next level is the extra special attention the team makes to ensure they look good too, with handcrafted details, fashionable colourways and on trend styling.

Hotter's holiday shoe collection starts with a selection of sandals just ideal for the beach; gladiator style Livia is on trend and fashionable, with touch close fastening it is easy to slip on and off; classic Easy is completely adjustable with two touch close fastening straps to the front and a buckled sling back, strap.

Leanne is Hotter's holiday shoe for a sightseeing break because it's lightweight, comfy and the upper mesh will keep feet cool when the temperature rises - weighing 216g it's perfect for packing.

If customers can only pack just one holiday shoe then Hotter's design team have selected Shake as the perfect all-rounder thanks to its supportive, breathable leather upper and light supportive soles.

Hotter designs, makes and sells comfortable shoes for women and men. Ladies shoes are available in sizes 3 to 9 with some half sizes, extra fit and EEE fittings. Men's shoes are available in sizes 6 to 12, with some half sizes and have a generous fit.

Why Hotter feet can be happy feet: Hotter Comfort Concept Shoes reveals office staff opt for comfort

Hotter Comfort Concept Shoes has revealed that ties, killer heels and sharp suits are a thing of the past with the average office worker now opting for a dressed down look according to new research by the comfort shoe brand.

The image of smart office workers is being replaced by employees more likely to be wearing comfortable shoes, t-shirts and casual trousers.

When planning what to wear for a day at the office Britons are more likely to consider their own comfort than worrying about tottering in heels. Nearly half (49%) saying they wear shoes to work that are comfortable with an additional 32% saying they wear practical smart work heels in the office.

But over one third of women wear different shoes for their commute - indicating that their work shoes may not offer the ultimate comfort for a walk, bus or tube ride to the office.

Company dress codes now often allow casual smart comfort in the office which is great news for bosses and staff alike as more than half of those surveyed said they worked better if they were comfortable with what they were wearing and nearly half said that a casual outfit made them more confident in the work place.

Paul Sayers, product design director from Hotter Shoes, who was behind the research into 3,000 working Brits said: "The evidence is clear to see, comfort has officially made a comeback. We make shoes that feel like slippers, so it's great to hear the majority of workers say they feel more confident and work more productively when they feel comfortable in what they wear.

"As comfort specialists we make sure that every pair of our shoes, whether smart work heels or casual comfy commuter-wear, is designed to combine comfort and style. We have always believed in the power of comfort and this proof underlines our commitment to making the nation's feet happy."

Only one third of women wear a shirt to work. Two thirds say they dress more casually now than they did 10 years ago with nearly all saying things had changed from 20 years ago.

Summer was also the time when most staff took a more casual approach to their wardrobe.

Most admit that they only look smart and wear smart shoes at work twice a week although over 83% said they made more of an effort if they have a meeting.

FACTFILE:

The company, established in 1959, is now one of the most successful production facilities anywhere in the world. The 'Comfort Concept' in every pair includes features such as smooth internal seams; removable insoles; soft leather uppers and soft padding. The 1.3 million pairs of shoes designed and made in Hotter Comfort Concept's UK factory each year have shock absorbing soles which contain millions of air bubbles that make the shoes incredibly light and give a feeling of walking on air.

Hotter Comfort Concept shoes and sandals are sold direct to customers via its 100 seat call centre; www.hotter.com, 15 Hotter Comfort Concept stores across the UK and via 200 independent retailers.