Hotter Comfort Concept launches new range of holiday shoes

Hotter Comfort Concept has launched its brand new range of holiday shoes that are light and easy to pack, comfy enough for everyday and stylish for any occasion.

With cool sandals for beach holidays, sporty styles for city visits and smart, comfy heels for those special holiday nights out, there's a Hotter option for every type of holiday.

Careful footwear selection can be the key to a happy holiday and no matter what you are doing, or where you are travelling, comfort is essential.If you have bad feet, you do not have a good holiday.

"When luggage space is at a premium, versatile style is essential and comfort can't be compromised, you need to pack smart and pack Hotter shoes for your holiday," said range and merchandising director, Paul Sayers.

"We'll be making 1.6 million pairs of shoes in our UK factory this year, and every pair will have polyurethane soles which are filled with millions of air bubbles, making them incredibly lightweight - so perfect holiday essentials to pack to beat those excess baggage fees."

These same air bubbles act as tiny shock absorbers as the wearer walks, creating an enviable feeling of walking on air and making Hotter shoes some of the most comfortable ever made. But that's not the end of the Comfort Concept, because Hotter's experts carefully hide a myriad of comfort features in every pair of shoes they make.

Luxuriously soft linings, hidden space for toes to wiggle (EDITOR: Bliss!) and gentle cushioning to hold heels in place come as standard, but what takes the new Hotter shoes to the next level is the extra special attention the team makes to ensure they look good too, with handcrafted details, fashionable colourways and on trend styling.

Hotter's holiday shoe collection starts with a selection of sandals just ideal for the beach; gladiator style Livia is on trend and fashionable, with touch close fastening it is easy to slip on and off; classic Easy is completely adjustable with two touch close fastening straps to the front and a buckled sling back, strap.

Leanne is Hotter's holiday shoe for a sightseeing break because it's lightweight, comfy and the upper mesh will keep feet cool when the temperature rises - weighing 216g it's perfect for packing.

If customers can only pack just one holiday shoe then Hotter's design team have selected Shake as the perfect all-rounder thanks to its supportive, breathable leather upper and light supportive soles.

Hotter designs, makes and sells comfortable shoes for women and men. Ladies shoes are available in sizes 3 to 9 with some half sizes, extra fit and EEE fittings. Men's shoes are available in sizes 6 to 12, with some half sizes and have a generous fit.

Why Hotter feet can be happy feet: Hotter Comfort Concept Shoes reveals office staff opt for comfort

Hotter Comfort Concept Shoes has revealed that ties, killer heels and sharp suits are a thing of the past with the average office worker now opting for a dressed down look according to new research by the comfort shoe brand.

The image of smart office workers is being replaced by employees more likely to be wearing comfortable shoes, t-shirts and casual trousers.

When planning what to wear for a day at the office Britons are more likely to consider their own comfort than worrying about tottering in heels. Nearly half (49%) saying they wear shoes to work that are comfortable with an additional 32% saying they wear practical smart work heels in the office.

But over one third of women wear different shoes for their commute - indicating that their work shoes may not offer the ultimate comfort for a walk, bus or tube ride to the office.

Company dress codes now often allow casual smart comfort in the office which is great news for bosses and staff alike as more than half of those surveyed said they worked better if they were comfortable with what they were wearing and nearly half said that a casual outfit made them more confident in the work place.

Paul Sayers, product design director from Hotter Shoes, who was behind the research into 3,000 working Brits said: "The evidence is clear to see, comfort has officially made a comeback. We make shoes that feel like slippers, so it's great to hear the majority of workers say they feel more confident and work more productively when they feel comfortable in what they wear.

"As comfort specialists we make sure that every pair of our shoes, whether smart work heels or casual comfy commuter-wear, is designed to combine comfort and style. We have always believed in the power of comfort and this proof underlines our commitment to making the nation's feet happy."

Only one third of women wear a shirt to work. Two thirds say they dress more casually now than they did 10 years ago with nearly all saying things had changed from 20 years ago.

Summer was also the time when most staff took a more casual approach to their wardrobe.

Most admit that they only look smart and wear smart shoes at work twice a week although over 83% said they made more of an effort if they have a meeting.

FACTFILE:

The company, established in 1959, is now one of the most successful production facilities anywhere in the world. The 'Comfort Concept' in every pair includes features such as smooth internal seams; removable insoles; soft leather uppers and soft padding. The 1.3 million pairs of shoes designed and made in Hotter Comfort Concept's UK factory each year have shock absorbing soles which contain millions of air bubbles that make the shoes incredibly light and give a feeling of walking on air.

Hotter Comfort Concept shoes and sandals are sold direct to customers via its 100 seat call centre; www.hotter.com, 15 Hotter Comfort Concept stores across the UK and via 200 independent retailers.