Wednesday, 6 April 2011

Hair icon, Andrew Collinge, launches innovative hair app

Andrew Collinge has an international reputation in hairdressing circles. His undoubted ability to dress long hair is recognised and respected by beauty editors, hairdressers and clients, and it his passion for sharing knowledge that inspired the launch of the Two Minute Up-Do app.

The Two Minute Up-Do app, which is free to download now, introduces four easy to follow step by step videos each lasting two minutes long. The videos showcase beautiful Andrew Collinge up-dos from twisted chignons to stylish pleats, all of which are secured in place with only one pin. The viewer can rewind and pause the videos at will, to master the techniques taught by the master hairstylist.

The universal application is compatible with i-phone, i-touch and i-pad and also has the added benefit of providing the viewer with an interactive gallery of the Collinge family history of hairdressing, which is now over a century old.

During this slideshow Andrew will chat to you about some of his favourite long hairstyles that he has created over the years. An interactive Denman catalogue made up of stills, commentary and music featuring an extensive selection of individual brushes and styling tools is also included to help create the perfect up-do.

As well as learning four contemporary styles that are just right for all those nights out or special occasions, you will also be helping a great cause. Because Andrew Collinge is the patron of the UK charity campaign Design For Life, where he aims to raise £2million to transform the lives of those with learning difficulties.

Andrew commented ‘After many years of involvement I have seen first hand how the support provided by the Self Unlimited charity can really make a positive difference to the quality of life for some of the most disadvantaged people in our society. The app will help raise valuable funds to support these people now and in the future.’

The Two Minute Up-Do app is available free for download now from the Apple App Store. To download the free app simply go the App Store and search for 'Andrew Collinge' Users can then order the videos individually or altogether from within the application. Each video will cost £1.19 (approx USA, $ 1.99 and EURO, €1.39) All proceeds of the app will go directly to the Design For Life campaign in association with SelfUnlimted (reg charity no. 250058).

The Andrew Collinge app was devised by Park Networks. Founded by Mark Gorton, Park Networks is a content creation and production company working in television and new media. Mark and Andrew have been friends for many years.

The app was designed and built by Dynamic Leap Technology, a high-tech shop in Vancouver, Canada, building applications for mobile devices, specialising in iPhone and iPad apps and solutions. "Our mission is to help and guide our customers, and deliver to them high quality products on time and on budget while surpassing expectations," says CEO Andrei Iancu.

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