Baylis & Harding Launches New GH Great Hair Moisture Drench Range

Heralded by celebrity stylists and hairdressers as the best ingredient for ultimate shiny, smooth hair, Moroccan Argan oil has been top of hair care 'what's hot' lists all over the world, traditionally coming with a high price tag. Now, this exclusive wonder product has been made an affordable luxury thanks to Baylis & Harding's new Great Hair range.

The Moisture Drench shampoo and conditioner with Argan oil extract – otherwise known as liquid gold – makes this once out-of-reach ingredient within our grasp. Retailing at just £6 per 500ml bottle, we can all enjoy professional hair care at a fraction of the cost.

The shampoo and conditioner have been specially formulated to hydrate and nourish dry/damaged hair. Commonly used by professionals to improve the condition of hair, Argan oil boasts natural antioxidants that make quick work of repairing hair damage.

It won't weigh your hair down like other products on the market. What's more, it protects against damaging factors, such as over-styling and the elements, to repair, restore and renew, making bad hair days a distant memory.

Both products in the range are pH balanced and paraben free ensuring they offer the best care possible for your hair. Each also includes Pro Vitamin B5, which binds to the hair shaft to strengthen and nourish, and natural Betaine, for added moisturising properties.

The GH Great Hair Moisture Drench shampoo and conditioner are available exclusively online at www.baylisandharding.com, and in store at Debenhams.

Hairtrade introduce stylish wigs to its hair collection

Hairtrade, the UK's leading retailer of hair extensions, hair care and beauty products has added a new line of wigs to its hair styling range.

The new collection comes as an addition to its already popular selection of wigs and consists of bobs, medium length wigs and long length wigs.

Keven Kou, managing director of I&K International Limited said: "The demand for wigs has increased dramatically over the last few months so we needed to introduce more styles to the range to cater for this trend. Our wig collection is huge now, with a number of lengths and styles as well as colours."

He continued: "The new wigs have already become extremely popular with both our online customers and within the Hairtrade retail unit in Gateshead."

The recent increase in the popularity of wigs comes as people are looking for quick ways to change their look without it being permanent. Hairtrade have identified that customers are purchasing wigs for special occasions as they are a quick and easy alternative to visiting the hair salon.

About I&K International Limited:

Established in 2005, I&K International Limited is now one of the leading distributors of online hair care and beauty products across the UK and Europe. Hairtrade provides a wide range of hair extensions, hair care products and hair electrical brands.

Hairtrade provide a wide range of 100% human hair extensions mainly, human hair weaves, I&K clip in Hair Extensions and pre-bonded hair and European hair extensions. Among its top brands are I&K 100% Human Hair and Remy Hair, Top Model and Jessica Simpson hair. In addition to its 100% human hair extensions the company also provides synthetic hair extensions, wigs, hairpieces, hair extensions accessories and tools, as well as an extensive range of hair care products from brands such as Tigi, Loreal, Schwarzkopf, Goldwell, Matrix, Fudge, Keune, Sexy Hair and many more.

www.hairtrade.com

Hairtrade expands its fashion accessories line

Hairtrade, the UK's leading retailer of hair extensions, hair care and beauty products has added a new range of crystal beaded jewellery to its fashion accessories line.

The crystal beaded bracelets and necklaces have been added to further increase the accessories range which is becoming more popular with customers.

The bracelets have already been a huge hit with online customers as the Spring/Summer season begins. The recent trend in friendship bracelets is set to continue through the summer, especially for the upcoming festival season.

Keven Kou, managing director of I&K International Limited said: "As a hair and beauty retailer, we are very keen to branch into fashion, as the three are certainly not separate; fashion and beauty go hand in hand. The new jewellery range complements our products and they are the perfect accessories for the summer."

The bracelets are available in two different styles, with the first being three beads and the second being eight beads. The crystal beaded jewellery range is available in an array of colours so there is choice for everyone.

OGARIO London Hair Care - It's Made In The UK!

This summer, the Queen’s Diamond Jubilee and 2012 Olympics will capture the world’s imagination with a spotlight on all things British.

Luxury haircare range OGARIO London is proud to support the UK economy and small businesses with products created in a family-run company on the south coast of England.

They are made in an eco-friendly, sustainably built factory using natural energy sources. All packaging is recyclable and, where possible, uses paper made from 100 per cent sustainable forests.

The range of shampoos, conditioners and a hair masque is developed exclusively by boutique north London hair salon OGARIO.

Packed full with plant extracts and essential oils, products contain the Protein Protect formula, a unique blend of pro-vitamin B5 and super-nourishing proteins for shiny, healthy hair.

OGARIO London chooses only naturally-derived, active ingredients, including everything from rooibos and sage to marshmallow and nettle.

OGARIO creative director Norris Ogario said: "There is so much to celebrate about being British this year. We started in the UK and so we want to support the country by basing our production here.

‘We feel proud to be working with British businesses and hope to be able to continue to do so in the future. After all, you have to be true to your roots."

I&K International announces rise in sales of male grooming products

I&K International has announced a 'significant' increase in sales of products from its men's range. The surge in sales is believed to have been a direct result of the addition of new men's products over the last few years, as well as a general increase in the amount of attention men are paying to grooming.

In fact the firm saw an impressive 60% rise in the number of men buying these products when compared to the same time last year. These figures seem to indicate men are paying more attention to their physical appearance and grooming than ever before, and Kevin Kou, managing director at I&K International, believes it is down to a combination of more brands being available, as well as the influence of well-groomed celebrities.

Mr Kou said: "We recently launched some new brands into our men's product range and we're already seeing great results. Since the introduction of products such as The Bluebeards Revenge, men-u and Mitch we've had a large rise in male customers as well as a general rise in the sales of products for men.

"The rise in male grooming is possibly due to the influence of well-groomed male celebrities like David Beckham, Ryan Reynolds and Bradley Cooper. Men are spending more time and money on shopping for their appearance than ever before and we are now starting to see this trend at Hairtrade."

Hairtrade will be adding further products to the men's range as well as new brands throughout the site over the coming months including new hair care, make-up and skin care products.

FACTFILE:
I&K International Limited was established in 2005 and is now one of the leading online hair care, hair extensions and beauty products distributor and retailer across the UK and Europe. Hairtrade provides a wide range of hair extension products, hair care and hair electrical brands.

Hairtrade provide a wide range of 100% human hair extensions mainly, human hair weaves, I&K clip in Hair Extensions and pre-bonded hair and European hair extensions. Among its top brands are I&K 100% Human Hair and Remy Hair, Top Model and Jessica Simpson hair. In addition to its 100% human hair extensions the company also provides synthetic hair extensions, wigs, hairpieces, hair extensions accessories and tools, as well as an extensive range of hair care products from brands such as Tigi, Loreal, Schwarzkopf, Goldwell, Matrix, Fudge, Keune, Sexy Hair and many more.

I&K International Limited announce launch of Hairtrade Hair and Beauty Daily Deals

I&K International Limited have announced they will be offering customers the chance to take advantage of a Hair and Beauty Daily Deals scheme through Hairtrade, the Gateshead-based online hair and beauty retailer.

As part of the scheme, visitors to Hairtrade's website can pick up top hair and beauty products at heavily discounted prices - for one day only. The products on offer through the scheme will include top sellers such as GHD straighteners, Fake Bake self-tan, clip in hair extensions and Moroccanoil.

Keven Kou, managing director of I&K International Limited claimed the scheme will help to reward customers. He said: "We always aim to give something back to our customers, and this way they're able to purchase some of the most popular products we have but at a heavily discounted price for one day only."

Customers hoping to take advantage of the offer, however, should be aware that numbers are strictly limited. As such, they are advised to be quick to avoid the disappointment of the item that they're after selling out.

The scheme aims to raise awareness of Hairtrade, which has grown and transitioned from selling only hair extensions upon its initial beginnings in 2005, to being one of the leading hair care and beauty retailers in the UK and Europe - recently winning the Fastest Growing Small Business Award at the World Hadaway Fastest 50 Awards.

FACTFILE:
I&K International Limited was established in 2005 and is now one of the leading online hair care, hair extensions and beauty products distributor and retailer across the UK and Europe. Hairtrade provides a wide range of hair extensions products, fake tan, hair care and hair electrical brands.

Hairtrade provide a wide range of 100% human hair extensions mainly, human hair weaves, I&K clip in Hair Extensions and pre-bonded hair and European hair extensions. Among its top brands are I&K 100% Human Hair and Remy Hair, Top Model and Jessica Simpson hair. In addition to its 100% human hair extensions the company also provides synthetic hair extensions, wigs, hairpieces, hair extensions accessories and tools, as well as an extensive range of hair care products from brands such as Tigi, Loreal, Schwarzkopf, Goldwell, Matix, Fudge, Keune, Sexy Hair and many more.

www.hairtrade.com

ghd help you get the Kate Middleton look

To honour the nation’s favourite Princess on her 30th birthday (9th January), ghd Creative Director and Session Stylist, Kenna, tells us how to achieve Kate Middleton’s luscious locks. The hair of the moment is, without a doubt, the big and bouncy blow dry.

Using the power of the brand new ghd air hairdryer, follow Kenna’s six simple steps below to help you recreate the Duchess’s effortlessly stylish signature look.

Today's blow dry isn't about flat lengths scooped under at the ends, the style is big, loose and sexy hair with movement, volume and shine." ghd Creative Director, Kenna.

GET THE LOOK:

1. To begin, towel dry hair leaving in as much moisture as possible.

2. Apply ghd Style Root Lift Spray from roots down and ghd Style Total Volume Foam from tips up for a big bouncy blow-dry style. You will want to start by drying the roots to activate the Root Lift Spray; this product is great for the whole length of the hair because it adds texture.

3. Flip your head upside down and continue drying with your fingers, keeping your ghd air on low speed and low heat—let gravity help you build volume.

4. Once your hair is close to dry, turn up the heat on the ghd air and flip your head back up, continuing now with a ghd Ceramic Radial Brush. I like a soft no-parting look so really work the brush around the head, starting from the front, in all directions. When using a radial brush keep turning it back away from the face as you pull up from the roots. Keep the ghd air nozzle close and move your hair around both the underside and the top of the brush.

5. Make use of the cool shot button on ghd air to fix the style, bringing a cool shot of air over the hair as you dry with the radial brush will fix it in place. Once the hair is completely dry and volume perfected, a blast of cold underneath the style will give it a tousled look.

6. To complete the look use the ghd Style Final Fix Spray to give hold and shape to your volume.

All ghd products are available in the finest salons and at www.ghdhair.com

ghd air RRP £99
ghd Style RRP £10-£15
ghd brushes £7.50-£20

Happy 35th Birthday To Us! And The 'King Of Colour' Has Done It Again...

Daniel Galvin OBE is renowned for being the ‘King of Colour’. During the 1960s he invented ‘Crazy Colour’, he modernised the highlighting industry with his ‘Brickwork’ technique and throughout the second half of the 20th century and the beginning of the 21st has been continually developing his art by coming up with new, innovative ways of creating the perfect hair colour.

2012 marks 35 years of business for Daniel Galvin and his Marylebone salon and to celebrate this, Daniel has launched a revolutionary new way of colouring the hair. Our new exciting technique is called Finger Painting by Daniel Galvin and is a free-flowing, effortless look produced by gradually coaxing and teasing the colour through the middle to the tips of the hair with the fingers rather than applying the colour using combs and brushes and baking it in foils.

Using a specially prepared formula Daniel lifts the colour that already lies within the natural pigment of the hair, producing a hue that is a few shades lighter than the original and thus delivering a soft, uncontrived effect. Similarly, the finger weaving produces a gentle, more unaffected appearance, avoiding harsh, angular foil lines.

Daniel is thrilled to once again bring a new colouring procedure to the industry: “My key professional aim is to ‘Enhance Natural Beauty’ and I feel that this technique perfectly demonstrates that philosophy. This is such an ideal method for me – by using my hands I’m really getting in touch with my canvas and forcing to the surface that inner natural beauty.”

Hairtrade launches Buntastic products

Hairtrade has announced the launch of three new 'buntastic' seasonal I&K hair buns: the sleek bun, wedding bun and braided bun.

All of these hair buns are 'clip and go' hair bun styles and allow the wearer to get celebrity hair bun styles within seconds, ideal for wedding and party events.

The high bun hairstyle has emerged as a top spring summer hair trend. Celebrities like Billie Piper, Katie Cassidy, Jennifer Lopez, Kate Bosworth, Sarah Jessica Parker and Jessica Alba have all sported the high top bun at events this year, and there appears to be no plans of it stopping.

Kevin Kou, Managing Director of Hairtrade said: "The high bun hairstyle emerged as a top spring summer hair trend for 2010 and this has continued into 2011. We launched hair buns to help people create celebrities’ hair bun styles in seconds. These styles are perfect for wedding and parties."

The launch of the new seasonal hair buns follows work by the company to meet the growing needs of its customer base, by supplying a wide variety of beauty products and hair electrical items on its site in addition to its hair extension and hair care range. Customers can find a range of shampoos, hair dryers, hair straighteners and curling irons as well as face and body care products including fake tan, nail care products and accessories and eye care products, including colour contact lenses, eye lash/eye brow perming kits and semi-permanent eye lash kits.

FACTFILE:

Hair Trade was established in 2005 and is now one of the leading online hair care, hair extensions and beauty products distributor and retailer across the UK and Europe. Hairtrade provides a wide range of hair extensions products, beauty, hair care and hair electrical brands.

Hairtrade provide a wide range of 100% human hair extensions mainly, human hair weaves, clip in hair extensions and pre-bonded hair which includes Remy hair and European hair extensions. We also provide synthetic hair extensions, wigs, hairpieces, hair extensions accessories and tools. As well as an extensive range of hair care products from brands such as Tigi, Loreal, Schwarzkopf, Goldwell, Matix, Fudge, Keune, Sexy Hair and many more.

Hairtrade also offer a wide range of nail care products and face & body products for both men and women.

www.hairtrade.com

British Hairdressing Awards 2011 Finalists Announced - Who will be The One?

British Hairdressing Awards 2011 Finalists Announced Who will be The One?

Hairdressers Journal International is pleased to announce the finalists for the nine regional and six specialist categories for the British Hairdressing Awards 2011.

The British Hairdressing Awards, launched back in 1984 by Hairdressers Journal International and sponsored by Schwarzkopf Professional, have celebrated and rewarded the best of British hairdressing creativity for 27 years, and are universally recognised as the ‘Oscars’ of the hairdressing world.

To enter the competition, hairdressers working in salons throughout the United Kingdom must submit four images, that meet the relevant criteria, and reflect current trends. Depending on the hairdresser’s location, they can enter their regional category – Eastern, London, Midlands, North Eastern, North Western, Northern Ireland, Scotland, Southern or Wales & South West. If their talents lie within a particular discipline, they are also able to enter one of the six specialist categories – Afro Hairdresser of the Year, Artistic Team of the Year, Avant Garde Hairdresser of the Year, Men’s Hairdresser of the Year, Newcomer of the Year or Schwarzkopf Professional British Colour Technician of the Year.

The first round judging takes place to establish the six finalists in the regional and specialist categories with members of HJ’s British Hairdressing Awards Hall of Fame, along with previous British Hairdressing Award winners and respected hairdressers judging the work. Judges cannot confer during the judging process, and each mark all entries independently, with the score sheets being handed to a team of independent auditors, who then process the results to find the six finalists in each category.

In addition to the 15 regional and specialist categories, the most hotly contested award is for the British Hairdresser of the Year title. Entry to this award is by nomination only, and in 2011 there are eight nominees for the title – Andrew Barton, Errol Douglas, Tim Hartley, Mark Hayes, Gary Hooker & Michael Young, Akin Konizi, Mark Leeson and Angelo Seminara.

“Each year the standard of entries in all categories becomes more creative and inspirational,” comments Publisher/Editor-in-Chief of Hairdressers Journal International, Jayne Lewis-Orr. “British hairdressing is perceived throughout the world as being the best, and the British Hairdressing Awards recognise and reward creativity and excellence in all hairdressing skills.”

To go forward to the second round, the six finalists in each category have to produce a second set of four images, which will then be judged as a complete set of eight. The same guidelines are adhered to as before, with the winner being announced at the biggest event in the hairdressing industry’s calendar, a glittering awards dinner presented by a leading media personality at the Grosvenor House Hotel, a JW Marriott Hotel, Park Lane, London on Monday 28th November 2011.

2011 British Hairdressing Awards Finalists

Regional Finalists

Eastern Hairdresser of the Year
Christopher Appleton George’s Hairdressing, Leicester, Leicestershire
Paul Falltrick Paul Falltrick Hairdressing, Romford, Essex
Terri Kay Mark Leeson Hair Body & Mind, Mansfield, Nottinghamshire
Nathan Jasztal Silhouette Du Barry, Chelmsford, Essex
Angelo Vallillo Zullo and Holland, Nottingham, Nottinghamshire
Kai Wan p.kai hair, Peterborough, Cambridgeshire

London Hairdresser of the Year
Efi Davies Toni & Guy, Covent Garden, London
Ben Moth &
Valerie Benavides Brooks & Brooks, London
Richard Mannah Toni & Guy, Sloane Square, London
Desmond Murray Atherton Cox, London
Cos Sakkas Toni & Guy, Brompton Road, London
Jamie Stevens Errol Douglas Salon, London

Midlands Hairdresser of the Year
Sarah Bowron & Aesthetics, Solihull, West Midlands
Aidan Bowron
Anya Dellicompagni Francesco Group, Stafford, Staffordshire
Nick Malenko & Royston Blythe, Compton, Wolverhampton
Ashley Gamble
Katie Mulcahy Lisa Shepherd Salons, Birmingham
Peter Prosser Peter Prosser Hairdressing, Hereford
Sean Tetlow The Colour Room, Stockport, Cheshire

North Eastern Hairdresser of the Year
Lindsay Burr The Goodys Group, North Molton, North Yorkshire
Rebecca Dickenson & The Vanilla Rooms, Bawtry, Doncaster
Adele Bourne
Joseph Ferraro Halo, Harrogate, North Yorkshire
Hannah Gordon Paul Gordon, Scunthorpe, South Humberside
Julian Holland The Mark Hill Salon, Kirk Elle, East Yorkshire
Marcus King Hooker & Young, Wynyard, County Durham

Northern Ireland Hairdresser of the Year
Julie Cherry Shane Bennett Salon, Hillsborough, Co. Down
Kevin Kahan Kevin Kahan, Bangor
Keith Kane Keith Kane Hair International, Carryduff, Belfast
Sharon Malcolm Sharon Malcolm Hairdressing, Newtownards, Co. Down
John Morrison & Carolyn Russell J L Morrison Hairdressing, Belfast
Michael Quinn Michael Quinn Hairdressing, Belfast

North Western Hairdresser of the Year
Carly Aplin CRC Cutting Room Creative, Leeds
Adam Bryant Ethos Hairdressing, Northern Quarter, Manchester
Amie Dunn Andrew Collinge Hairdressing, Manchester, Lancashire
Verity Faichen Daniel Gray Salon, Kendal, Cumbria
Melanie Jefferson Savvy, Whitehaven, Cumbria
Marcello Moccia Room 97 Creative Hairdressing, Wakefield, West Yorkshire

Scottish Hairdresser of the Year
Neil Barton Neil Barton Salon, Edinburgh
Faruk Mohammed & Hair by JFK, Edinburgh
Sandy Ciard
Suzie McGill Rainbow Room International, Uddingston
Kay McIntyre McIntyres, Dundee
Gordon Ritchie U-Concept, Glasgow
Janer Stewart Angels, Aberdeen

Southern Hairdresser of the Year
Seung Ki Baek RUSH Hair, Epsom, Surrey
Leo Bancroft Leo Bancroft Salon, Weybridge, Surrey
Bruno Marc Giamattei Marc Antoni, Henley-on-Thames, Oxfordshire
Simon Grigg Toni & Guy, Winchester, Hampshire
Paul Hawes Review, Petersfield, Hampshire
Gary Gill Monroe Hairdressing, Leatherhead

Wales & South West Hairdresser of the Year
Craig Chapman Craig Chapman Hair Design, Launceston, Cornwall
Jess Gaylard Jamie Stevens Hair, Woolavington, Somerest
& Teresa Heaney
Joshua Goldsworthy Goldsworthy’s, Swindon, Wiltshire
Ken Picton Ken Picton, Cardiff Bay, Wales
Steven Smart Smart Est 73, Weston-Super-Mare, North Somerest
Louise Smith Toni & Guy, Salisbury


Specialist Categories

Afro Hairdresser of the Year
Craig Chapman Craig Chapman Hair Design, Launceston, Cornwall
Patrick Forini Toni & Guy Sloane Square, London
Junior Green Junior Green Hair & Beauty, London
Alero May Atherton Cox, London
Jamie Stevens Errol Douglas Salon, London
Michelle Thompson Francesco Group, Stafford, Staffordshire

Artistic Team of the Year
FAME Team
Haringtons Art Team
HOB Salons
Marc Antoni
Mark Leeson Artistic Team
RUSH Artistic Team

Avant Garde Hairdresser of the Year
Johanna Cree Brown Trevor Sorbie, London
Leonardo Rizzo Sanrizz, Guildford, Surrey
Skyler McDonald seanhanna Putney, London
Chie Sato Toni & Guy Covent Garden, London
Indira Schauwecker Toni & Guy Covent Garden, London
Anne Veck Anne Veck Salons, Oxford, Oxfordshire

Men’s Hairdresser of the Year
Russell Crane Brooks & Brooks, London
Tracey Devine Angels, Aberdeen, Scotland
Jon Redman Atherton Cox, London
Jim Shaw Essensuals Men, Billericay, Essex
Jamie Stevens Errol Douglas Salon, London
Ross Strong D&J Ambrose, Pinner, Middlesex
Jody Taylor Toni & Guy, Covent Garden, London

Newcomer of the Year
Kelly Craven-Salvatelli Toni & Guy, Salisbury
Ryan Harris Angels, Aberdeen, Scotland
Sophia Hilton Brooks & Brooks, London
Jasmine Redstone RUSH Croydon, Surrey
Ryuta Saiga Toni & Guy, Sloane Square, London
Donna Tovey p.kai hair, Peterborough

Schwarzkopf Professional British Colour Technician of the Year
Claire Chell Francesco Group, Stafford, Staffordshire
Francesco Fontana Toni & Guy, Sloane Square, London
Gary Hooker & Hooker & Young, Gosforth Park, Newcastle-upon-Tyne
Michael Young
Mark Leeson Mark Leeson Hair Body & Mind, Mansfield, Nottinghamshire
Christel Lundqvist HOB Salons, London
Dorothy Sturgeon Shane Bennett Salon, Hillsborough, CO. Down

It's essential for your hair

Indulge your senses and discover the route to beautifully soft, smooth hair with this deep conditioning treatment from Herbal Essences.

It intensely moisturising, a lush formula containing mandarin and pearl extracts will take you on a fragrant journey to paradise, as you can say “goodbye frizz”!

Just smooth this deliciously creamy mask through hair from root to tip after shampooing, and leave for three to five minutes. The result: silky smooth locks that you will want to smell and touch all day long. Use once a week to help maintain that gorgeous smooth shine, no matter what season it is!

Take a walk on the smooth side with Herbal Essences; an experience not to be missed!

And do not forget their shampoo, too! Silky smooth hair is just 1 wash away. Now is the time to take control of your tresses and tame your mane so it's silky smooth and touchably soft.

Try Herbal Essences Smooth & Soft Collection; this fresh and fruity range has been created especially to combat the factors that lead to frizz. It delivers just the right amount of moisture so hair looks luscious and full of life!

Shampoo

Calming down your strands can be a tough job, so let Herbal Essences make life a little easier with their shampoo. Its luscious recipe controls fly-aways for silky softness that is totally touchable.

Conditioner

Make wild hair a thing of the past. Try this rich conditioner to create a sensuously smooth finish. Wild hair will be a thing of the past, whether its frizz, humidity or styling damage, this rich formula containing Mandarin and Pearl extracts will help tame your mane instantly and leave your hair super smooth.

Take a walk on the wild side (and let Herbal tame your locks...)

London Serenity Launches Mobile Hair And Makeup Services

London Serenity, the leading provider of luxury mobile massage and beauty services in London has launched their mobile hair and makeup services.

Due to popular demand from existing Clientele, which include many 5 star hotels in London, VIP clients in London and many Londoners, London Serenity has now expanded their services to include mobile hair and mobile makeup services.

London Serenity have selected talented mobile makeup artists that have a wide experience in bridal makeup, evenings makeup, and have worked in prestigious salons in London and for magazines in editorials, photo shoots and on movie sets.

London Serenity mobile hairdressers, selected carefully for their experience in prestigious salons and freelance work as bridal hairdressers,will be offering bridal hair, evening hair dos, cutting and blowdrying, Keratine, and colouring services.

London Serenity will also be offering corporate hair and makeup lessons to their existing and new corporate clients.

For further information on London Serenity's services, please visit www.londonserenity.com.

Sassoon your hair straight!

Many people love super sleek locks, but why do they spend a fortune on straighteners? And what should we really be looking for? With 45% of women and 20% of men owning a pair of hair straighteners, top UK hair styling brand, Sassoon thought it was time to put us straight on straightening.
Forget focusing on temperature and concentrate on what really makes a straightener great!

1. Ionic technology: Ionic technology is used to emit negatively charged ions onto the hair shaft to break down water molecules and lock in the natural moisture in the hair, leaving it looking shiny, smooth and ultra-glossy. The Sassoon Hydragloss Straightener boasts variable ionic technology to create super chic locks whatever your hair type and look. The ceramic plates also tackle super smooth styling on 9 heat control settings between 150°c - 230°c for different hair types and styles. An LCD display panel ensures clear indication of the settings in use to get the best out of styling.

2. Ceramic plates: Ceramic plates allow for smooth contact with the hair shaft, preventing snagging and minimising heat damage which can sometimes occur during hair styling. They also improve heat distribution through the hair so that results are perfect every time. Sassoon's Perfectly Smooth Straightener is the ultimate tool for adding that finishing touch to straight, sleek styles. Featuring ceramic plates with a top temperature of 230°c, straightening is quick and simple achieving smooth styles at home that really wow.

3. Variable heat settings: Not all hair is the same, and we don't all need a sizzling heat to iron out kinks. High heat can damage fine hair, so the hottest temperatures don't always lead to the best styles. Sassoon's Platinum Edition straightener always gives maximum hair protection with the glitziest of results. The 25 variable heat settings and luxury heat-proof pouch separates the product from its competitors. Sleek, straight hair that glimmers is achieved with the styler's superior heat conductivity, and its ionic technology smooths down hair cuticles for swishable locks.

4. Ease of use: Let's face it, technology isn't everything and sometimes we just want a straightener we can drop into our bags and use after the gym or for a quick fix in the office before after-work drinks. Sassoon's Limited Edition Maxi Mini straighteners are ideal for women on the go. The straightener duo provides great styles at home or out and about. A full size straighteners ceramic plates minimise heat damage to the hair cuticle. The easy to manage swivel chord makes styling at home even simpler. The duo also includes a powerful 200°c palm sized mini straightener which can be tossed into the handbag, for hair in a hurry to take you through from day to night.

Sassoon styling products are available from all good electrical retailers.

Hair icon, Andrew Collinge, launches innovative hair app

Andrew Collinge has an international reputation in hairdressing circles. His undoubted ability to dress long hair is recognised and respected by beauty editors, hairdressers and clients, and it his passion for sharing knowledge that inspired the launch of the Two Minute Up-Do app.

http://www.andrewcollinge.com/andrew-collinge-app-video.mp4

The Two Minute Up-Do app, which is free to download now, introduces four easy to follow step by step videos each lasting two minutes long. The videos showcase beautiful Andrew Collinge up-dos from twisted chignons to stylish pleats, all of which are secured in place with only one pin. The viewer can rewind and pause the videos at will, to master the techniques taught by the master hairstylist.

The universal application is compatible with i-phone, i-touch and i-pad and also has the added benefit of providing the viewer with an interactive gallery of the Collinge family history of hairdressing, which is now over a century old.

During this slideshow Andrew will chat to you about some of his favourite long hairstyles that he has created over the years. An interactive Denman catalogue made up of stills, commentary and music featuring an extensive selection of individual brushes and styling tools is also included to help create the perfect up-do.

As well as learning four contemporary styles that are just right for all those nights out or special occasions, you will also be helping a great cause. Because Andrew Collinge is the patron of the UK charity campaign Design For Life, where he aims to raise £2million to transform the lives of those with learning difficulties.

Andrew commented ‘After many years of involvement I have seen first hand how the support provided by the Self Unlimited charity can really make a positive difference to the quality of life for some of the most disadvantaged people in our society. The app will help raise valuable funds to support these people now and in the future.’

FAVTFILE:
The Two Minute Up-Do app is available free for download now from the Apple App Store. To download the free app simply go the App Store and search for 'Andrew Collinge' Users can then order the videos individually or altogether from within the application. Each video will cost £1.19 (approx USA, $ 1.99 and EURO, €1.39) All proceeds of the app will go directly to the Design For Life campaign in association with SelfUnlimted (reg charity no. 250058).

The Andrew Collinge app was devised by Park Networks. Founded by Mark Gorton, Park Networks is a content creation and production company working in television and new media. Mark and Andrew have been friends for many years.

The app was designed and built by Dynamic Leap Technology, a high-tech shop in Vancouver, Canada, building applications for mobile devices, specialising in iPhone and iPad apps and solutions. "Our mission is to help and guide our customers, and deliver to them high quality products on time and on budget while surpassing expectations," says CEO Andrei Iancu.

Healthy, Strong Summer Locks

With the summer in sight it's essential that like our bodies, we prepare our hair for the harsh summer sun, with over exposure to damaging elements like the sun's harmful UV rays our hair ends up more damaged than ever before with dry roots and fried ends hair often appears lacklustre and broken as a result of the summer sun.
 

Unlucky for our hair, this time of year brings other harmful elements to our fragile hair with salt in the sea and chlorine filled swimming pools, our hair is likely to be stripped of its natural moisture leaving it dry, brittle and susceptible to breakage.

To strengthen hair this summer, renowned trichologist Tony Maleedy recommends using the acclaimed LA Science Follicle Stimulating Shampoo (£14.99) to keep hair strong and healthy this summer. Tony comments "Hair is at its most vulnerable in the summer with over exposure to the sun causing worse damage to the hair than heat styling with a hair dryer, straighteners or curlers.

"As you would with skin, prepare your hair for your summer holiday this year by using the LA Science Follicle Stimulating Shampoo for at least one month before jetting off. Continue to use throughout your holiday to keep hair strong, healthy and shiny and for at least one month after leaving hair beautifully conditioned, strong and healthier than ever."

The LA Science Follicle Stimulating Shampoo helps nourish the hair and maintains the optimum conditions for a healthy scalp by increasing circulation to the scalp thus creating a healthy environment for hair growth giving us long flowing and strong hair this summer.

Simply massage a small amount of shampoo through wet hair, starting from the roots and working through to the ends. No conditioner is
required as the formulation contains luxurious conditioning agents and any barriers placed on the hair would prevent the active ingredients penetrating the hair shaft.

LA Science Follicle Stimulating Shampoo £14.99

Available from www.la-science.co.uk 0845 0701782