Debenhams has announced it will be a sponsor of the official Miss Ireland Beauty Pageant 2011, as this year's title fashion sponsor. As the leading department store in Ireland, Debenhams will be dressing and styling all the 30 contestants from around the country throughout their pageant journey.
Karen Nason spokeswoman for Debenhams Ireland said: "Debenhams is delighted to be involved in this year’s Miss Ireland event. It celebrates our country's beautiful women and the winner has the opportunity to represent Ireland in the Miss World Beauty Pageant held in London this October. We are delighted to help them on their path to success and be involved with what could be a life changing experience."
Debenhams is an iconic department store group, established well over 200 years ago. Debenhams has a strong presence in Ireland. It has over 11 stores in Republic of Ireland and a further 5 in Northern Ireland. Debenhams products are available online at www.debenhams.ie and key product categories include womenswear, mens clothes, childrenswear, home, health and beauty and offers.
Its customers enjoy a unique and differentiated mix of exclusive own bought fashion brands including Designers at Debenhams, international brands and concessions.
Designers at Debenhams include the likes of Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Roksanda Ilincic, Betty Jackson, Jonathan Kelsey, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Preen, Janet Reger, John Rocha, Jonathan Saunders, Lisa Stickley, Eric Van Peterson and Matthew Williamson.