ATTIMO POUR HOMME
The Concept:
For a man, who savours every instant of life with a passion and style, because a man’s life is thrilling. Atttimo Pour Homme carries the intensity of life’s decisive moments with the impeccable all Italian style of Ferragamo.
The Packaging:
The Attimo Pour Homme flacon, by renowned designer Sylvie de France, exudes pure masculinity. Its refined and cubical structure is glorified by an elegant narrow matte strip with a gleaming black Attimo logo. The soft grey glass lends a chic and urban feel and underlines the warm and intense structure of the fragrance, whereas the cubic cap with its dark silver insert adds strength to the bottle. The Salvatore Ferragamo logo glimmers in red at the base of the flacon.
The outer packaging of Attimo Pour Homme communicates strength and character, but at the same time a distinctive elegance.
The warm white textile embossed paper recalls the refined texture of a Salvatore Ferragamo man’s shirt. The silver band and top add to the box modernity and masculinity, whereas the three embossed bands recall the shape of the flacon.
The cardboard used is ecologically certified by the Forest Stewardship Council (FSC).
The Communication:
A masculine and elegant man in a beautiful and refined context which emphasizes the beginnings of a special moment. An intense instant, a special Attimo, one of those that makes a man’s life thrilling to be lived. A moment sealed with the impeccable style of Salvatore Ferragamo.
Alessandro Gassman is the face of Attimo Pour Homme.
Known as one of Italy’s greatest actors, he perfectly embodies the elegant Italian style of Salvatore Ferragamo as well as the ideal of Mediterranean masculine beauty.
He is not only known for his career but also for being the son of Vittorio Gassman, one of the most outstanding representatives of Italian cinema worldwide. This enforces even more the historic relationship of the Ferragamo brand with the cinema.
The Fragrance:
Attimo Pour Homme is a fresh and sensual woody oriental fragrance which embodies the masculine facets of Salvatore Ferragamo’s distinctive elegance.
An irresistible first impression of fusing freshness opens the fragrance combining aromatic notes of Marjoram, effervescent Cardamom and sparkling Mandarin.
In the heart notes a comforting spiciness of Saffron conveys intensity together with a modern touch of Pimento.
A powerful drydown of sensual woods such as Patchouli and Vetiver intensify the masculine character of the fragrance and diffuse their sauve and smoky tonalities. Ambery Cistus Labdanum and soft White Musk endow the fragrance with extreme sensual oriental facets.
Olfactive family: Woody-Oriental
Product Range:
40ml Eau de Toilette Spray £36.00
60ml Eau de Toilette Spray £47.00
100ml Eau de Toilette Spray £64.00
150ml Shampoo & Shower Gel £21.00
75ml Deodorant Stick £21.00
100ml Aftershave Lotion £42.00
Expect to see these in your favourite UK retailers from October 2011
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