Wednesday, 13 July 2011

Marks & Spencer Celebrates Five Years of Post-Surgery Lingerie

This summer marks five years since Marks & Spencer became the first high street retailer to launch its own collection of feminine and pretty post-surgery lingerie.

The range was developed in response to a customer letter sent to Stuart Rose, the then CEO of M&S, which outlined the challenge of finding pretty, affordable lingerie suitable for wearing, post-surgery. Stuart Rose took action by challenging the M&S Lingerie Department to develop a range tailored to meet these needs, and so M&S launched its groundbreaking collection in the summer of 2006.

To celebrate this important anniversary, M&S has published a guide to Post-Surgery Bras, created in conjunction with Breakthrough Breast Cancer, on its website. The downloadable PDF offers suggestions as to which styles of bras may be most suitable for women after surgery, explains why the right bra is so important and highlights the different components of post-surgery bras. The guide can be downloaded from the ‘lingerie features’ area of www.marksandspencer.co.uk.

In addition to the guide, April saw the high street favourite raise further funds for Breakthrough Breast Cancer, as it launched its 2011 collection for Fashion Targets Breast Cancer. The range focuses on versatile, on-trend monochrome pieces and 30% of sales will be donated to the charity.

M&S is dedicated to supporting women affected by breast cancer, offering an extensive range of post-surgery lingerie, which is updated each season. The retailer raises over £2 million for Breakthrough Breast Cancer each year via donations on a wide range of products in October for Breast Cancer Awareness Month, employee fundraising, Christmas card sales and a Change 4 Change scheme, which converts foreign and outdated currency into funds for Breakthrough.

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