Very much head to head with other leading fashion labels, Diesel Clothing seem to produce the goods year upon year. New designs and innovative ideas keep Diesel Clothing ahead of the rest, in terms of popularity and fan base. The key behind this is keeping the brand name small and contemporary, in a way that keeps it unique from the rest.
Many brands have taken new approaches to the High Street, in bringing out large printed designs and other unique garments. This is where Diesel as a brand were very clever, as they did not get dragged into this and follow on! They kept their brand small and unique in a way that creates consistency and has the feel of a great sense of style. Diesel have their very own mission statements as a fashion label, and have stuck to these throughout their 30 year reign on the High Street. This has helped them in terms of keeping, and increasing their very own fan base, as customers know exactly what they are going to get from Diesel.
Diesel as a brand have proved to be very much, more selective, in terms of promoting and being sold in most High Street stores. Other competitors such as G-Star are found in almost any fashion outlet, as they aim to produce as many sales as possible, increasing profit margins. Diesel saw this and let G-Star take a large hold in the fashion market of today.
This is a factor that resulted in Diesel becoming more popular, as their products are not found in every high street store. It is this uniqueness about the Diesel that enables them to increase the size of their fan base, and obtain a better customer relationship. It gives off the impression of quality within their products, whereas many people may see G-Star as producing as many products as possible to increase their overall profit margin.
With Diesels store portfolio more selective, and within more desirable shops, customers are seeing this as a one off item of clothing that is second to none in terms of detailing and materials used. Whereas G-Star have over compensated for this, and are found in virtually any fashion store. It is little things like this that increases Diesel as a fashion label, making them more unique to the rest. An example of this is the very small branding always found on any Diesel garment, no matter what the product is. Customers are attracted to this and see it as a very contemporary brand, to take fashion that next step further!
Why not drop into Bridge55, or even go online at Bridge55.com. Here you will find all of the latest Diesel Clothing collections, sure to hit the mark early, and impress you Diesel enthusiasts out there!
After beginning in the shadows of other brands such as G-Star, Diesel now have their hold on the current market, taking styles and materials to whole new levels, in order to provide you, the customers with a product for life!