The activities will include a 'Create Your Own Postcard' pop-up and a frozen yoghurt stand from Frae in selected stores. Dazed Digital will be also be hosting 'Fashion Photography in the Digital Age' workshops.
Visitors to the four stores during the promotional period will be able to create their own 'Wish You Were At Topshop' postcard. Following a complimentary styling session and make-up touch-up, a photo will be taken with an iPad 2 against a summer-holiday-themed backdrop, with the option to choose one of several Instagram filters to change the look and feel of the image.
Once the perfect image is captured on camera, customers can then upload their image straight onto their Facebook page and Topshop's own gallery, allowing them to share the photo with friends. There will also be the option to print out the postcard to keep. Plus, customers will be able to ‘LIKE’ Topshop on Facebook, where they’ll then have the opportunity to enter a competition to win a £1000/$1000 summer spree.
Customers can enjoy a snack from organic frozen yoghurt brand Frae, who will be popping up for a limited period in each of the four stores.
For the fashion photography fan, Dazed Digital will host four workshops on 'Fashion Photography in the Digital Age' in stores. Each workshop will focus on how fashion photography has evolved from a professional art form to the democratisation of social photo sharing and image manipulation, and the effect this has had on fashion shoots and brand campaigns.
A spokesman said: "Topshop is proud to be the first in the industry to work with Instagram, giving customers a fun instore experience and a postcard they can keep forever."
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